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Instead of simply improving gas-electric tech, the answer may lie in plugs.

If you think the Prime is a big advancement for Toyota, you're not alone.

Official

New plug-in hybrid arrives in 2018, along with a Levin PHEV.

At the Beijing Motor Show, Toyota announced that it will introduce two new plug-in hybrids in 2018.

The Yes Men were in the news recently for a hoax that put the U.S. Chamber of Commerce's lame position on climate change under the spotlight. This week, Move On and Plug In America are pushing an online campaign to get Toyota to stop funding the Chamber's anti-climate lobbying. The campaign resulted in a large gallery on Flickr that shows Toyota customers calling on the automaker "to stop opposing clean energy" and asks people to write letters to the editor. Plug In America president Dan Davids

Pushed by talk in Congress about possibly giving incentives to taxpayers for converting standard hybrids to plug-in hybrids, Toyota today announced their reasons for not supporting PHEVs. In a memo written by Charles E. Ing, Director, Government Affairs Toyota Motor North America, and posted over at pro-PHEV advocates CalCars, Toyota says that, "PHEV converters should comply with existing standards governing second stage manufacturers, if applicable, and, NHTSA and EPA should be required to esta