As always, we need to at least put on our slightly skeptical hat when we get survey results about a group released by that group. Keeping that small caveat in mind, it appears that people who are part of the TerraPass community are not doing so because they want a green ticket excuse for their extravagant lifestyles. Instead, hey, they care.
Tom from TerraPass' TerraBlog suggested over the weekend that all this political and commercial rushing towards ramped-up ethanol production in the United States needs to be looked at in a little more relaxed way. While there are new ethanol plants announced regularly, the plants all differ in how they are powered and what biomass they use to produce the biofuel. Still, in the end, the rules say all ethanol gets a 51 cents per ga
While they admit that it is a "meaningless-but-entertaining milestone", TerraPass deserves credit for reaching the 100 million pounds of carbon offset marker this week. While people's cars are still driving them around, the TerraPass program has taken "the equivalent of taking almost 15,000 Honda Civics off the road for a year (or, ahem, 7,500 Hummers)". So, hat's off to them.
Last week we mentioned a slight controversy brewing over at Ford for their funding of the Competitive Enterprise Institute, which recently produced a series of ads basically claiming "carbon dioxide is good for you" and attacking the new movie "An Inconvenient Truth." On Friday, TerraPass got an answer from Niel Golightly, Ford's Director of Sustainable Business Strategies. The gist of Golightly's letter is that Ford takes no responsibility for the ads (their funding of CEI took place a while ba
I've got to give TerraPass a lot of credit for this post that looks, initially at the "global warming is good for you" crowd at the Competitive Enterprise Institute, and then mentions a possible tie between TerraPass and their main car manufacturer partner, Ford.
Voluntary carbon offset programs are a popular idea. Instead of making the more serious commitment to change vehicles – downshifting from a SUV to a compact, a compact to a hybrid or a hybrid to public transportation or bicycle (where reasonable) – someone can just pay money and let others work to clean up their pollution. While one of the more popular programs, TerraPass, claims to be effective, their program really just moves carbon pollution around on paper.
We've talked about TerraPass a bit recently, so it's only fair to let them get a few words in edgewise. Over on their TerraBlog, Adam writes a good piece on the four ways people can talk about carbon offset programs (Adam bases his piece on the four ways first identified in Malcolm Gladwell's article in the New Yorker): appeals to convention, stories, appeals to code and technical accounts. Adam says that each way can work, depen