Autonomous automobiles are looking more like an inevitability, rather than a mere possibility. Benefits of self-driving cars include safe high-speed travel, optimized fuel economy, relaxed commuting, and self-parking features.
We've got to hand it to Ford of Europe – this is one of the most brilliant marketing stunts we've ever seen. Blending the correct amounts of populist outrage, mockery of the common man, hidden cameras, big budget technology, and gritty urban realism into one literal over-the-top promotion that – get this – is actually relevant to the vehicle it is designed to promote? Well, we're impressed, to say the least.
Auto journalist Ezra Dyer has thrown down the parking gauntlet on the Lincoln MKT in a battle for ultimate supremacy. Dyer fancies himself a fairly skilled parallel parker, and wanted to test his mettle against the self-park feature on the MKT. Armed with a tape measure, a video camera and a healthy distrust of all things mechanical, man squared off against crossover.
Oh, what fun, a luxury sport sedan advertising smackdown. Lexus has returned a volley after Audi made a shot across their bow with a TV spot swiping at Lexus and implying that a self-parking car is for non-driving drivers. Like that kid in class who never knew quite how to shoot back a response, Lexus has produced a couple of spots that are almost, almost badass. The spots, titled "Etiquette" and "Doughnut" juxtapose imagery of th