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Ford Focus was best-selling nameplate in 2012

Last August, Ford made a few waves by claiming that the Ford Focus was, at that point, the top-selling car in the world. The automaker failed to account for variations of the Toyota Corolla wearing a different name (such as the Auris and M

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at Jonathon Ramsey

Study
One and Done: Study says most hybrid drivers don't buy another

How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011.

Study
One and Done: Study says most hybrid drivers don't buy another

How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011.

Polk: People continuing to keep vehicles longer

Consumers are keeping their automobiles for longer periods than ever before, according to a study performed by the survey gurus at R. L. Polk & Co. For anyone keeping track of such things, this news comes as little surprise – average length of ownership has been steadily increasing at an average rate of 3.7 percent annually.

Polk announces 2009 Loyalty Award winners, Toyota bumps GM

Key to the survival of any business are repeat customers, and automobiles are no different. The data miners at R.L. Polk & Company have announced the winners of their 2009 Automotive Loyalty Award after wading into facts and figures tracking customer loyalty to automotive nameplates. This is the 14th year Polk has presented the awards, and three new categories noting loyalty among specific ethnic groups were added this year.