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In reporting on the trend in the automotive market to add dashboard electronics to non-luxury cars, PhysOrg points out that "pimping your ride" is now virtually mainstream. Regular consumers are reportedly ignoring engine size and other traditional benchmarks for a vehicle's value in preference for a burgeoning fascination for gadgets such as heated cup holders, rear parking cameras, iPod integration kits and voice-activated navigation systems. Well if that's the case, let's push the auto makers