Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and
In the 1983 Chevy Chase film "National Lampoon's Vacation," sexiness (at least of the female variety) was personified by Christie Brinkley driving a Ferrari 308 that got about 15 miles per gallon. Nearly three decades later, Fiat brand chief Olivier Francois is pitching a kinder, greener sexy.
According to The Detroit Free Press, a plus-sized version of the cheeky little Fiat 500 is heading to the Geneva Motor Show in March. Olivier Francois, head of the Fiat brand, has reportedly confirmed that a five-door 500 will be shown in Geneva, and that the new vehicle will be sold here in the United States starting in 2013.
"We have now reached the right moment to step on the accelerator of the Fiat-Chrysler integration," Sergio Marchionne said this week in a statement regarding his appointment of a single management team for both companies. According to Automotive News, four regional chiefs – North America, South America, Europe and Asia – will be in charge of Fiat and Chrysler effective September 1.
Controversial Tibet Lancia commercial -- Click above to watch video
Amidst the confirmation that chief executive Sergio Marchionne was splitting off the Dodge Ram truck unit into its own division of the Chrysler Group came the announcement of some executive re-shuffles in Auburn Hills. Among them, Lancia CEO Olivier Francois was appointed head of the Chrysler brand. But according to the latest reports, the sharing of a chief executive is only the tip of the North Atlantic iceberg for cooperation between the Chrysler and Lancia.