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Lincoln wants to get the message out about its cars. To do that, the company has partnered with The New York Times to offer a select group of readers free access around the new paywall that goes up on March 28th for the NYTimes.com. The free, unlimited access is worth about $150, and 200,000 of the Times' most regular readers will be eligible for the offer.

GM's war of words [1] [2] with Thomas Friedman of the New York Times continues, but this time it's Friedman's turn to talk. We were recently tipped off to the contents of a Friedman editorial dated for June 14th (today) that's locked inside the gated online community of NYtimes.com. We're hesitant to republish it in its entirety for fear the Times will go medieval on us, so we'll do our best to sum up.