Morgan arrives in Geneva this year with a taste of the old and a taste of the new in the forms of the electric EV3 and a celebratory 4/4 special.
Morgan Three Wheeler
Three years ago, Morgan reintroduced the Three Wheeler after a hiatus of almost six decades. While the family-owned British automaker initially planned to only make 400 or 500 of the trike roadsters, it quickly emerged as its most popular model.
The Morgan Three-Wheeler certainly isn't the fastest performance vehicle money can buy, but it might be one of the coolest. With its V-twin engine hanging out front and styling like nothing else on the road, it draws stares from anyone who sees it and likely a lot of grins from the driver too. As fun as it may be, the quirky roadster is being hit with another brake-related recall, and this one is nearly as absurd as the last.
Morgan Three-Wheeler or Caterham? That is a decision we desperately wish we had to wrestle with. Both are truly iconic vehicles, boasting a cult-like following. With the Morgan, it's unique layout and vintage look make it one of the single most interesting vehicles on the road, even if its V-twin engine doesn't deliver a ton of grunt.
Porsche is often mocked for only slightly evolving the look of the 911 over its 50 years of history, but compared to the cars from the Morgan Motor Company, the Germans look like constant innovators. For the 2014 Geneva Motor Show, Morgan plans to bring the most powerful version of its Plus 4 ever, along with the upgraded 2014 Three Wheeler.
Morgan has rolled out a V6 Roadster and a 3 Wheeler inspired by the UK's legendary Brooklands racing circuit. Each limited to 50 units, the new specials are "designed to celebrate the ancestry of British racing cars and their styling" with special color combinations, satin finishes and detailing.
What's the word auto journos are looking for when they talk about what's missing in modern supercars? "Thrill." In general, modern motoring marvels are a lot more driveable, a lot more comfortable, a lot more reliable and a lot better at what they do than they used to be. But they're less thrilling than they used to be, and that's the sensation Chris Harris sets out to experience in a rolling test of the Morgan 3 Wheeler and the Caterham Seven Supersport.
Charles Morgan has a pretty great job. The scion of Morgan's founder, and current managing director of the company clearly enjoys himself while driving the fruits of his enterprise. In another brief interview with Mr. Morgan, we get to hear and see a the tantalizing 3 Wheeler and Plus 8 on the road, overlaid with the man himself telling us just why his cars are so different, and so good.
There are various points of entry to an exploration of England's Morgan Motor Company, and ancestry research company Genes Reunited takes the method of family history. Morgan has been run by three generations of the family, starting with Harry F. S. Morgan – that's him sitting on the three-wheeler he invented in 1909.
We love the classic baby blue and orange Gulf livery as much as anyone, but when everything from the Tata Nano to a DeLorean and even a racing-grade semi truck (okay, the semi is pretty cool...) is painted in the scheme, it might be time to give it a rest. With perhaps one notable exception: this Gulf Edition Morgan 3 Wheeler.
Curious what it would be like to pilot a Morgan 3 Wheeler? You're not alone. We've had just one encounter with the crazy contraption that involved actual driving, but we've been smitten with the machine ever since laying eyes on it at the 2011 Geneva Motor Show.
When we penned our Translogic Guide to the Geneva Motor Show, one thing we left out was the incredibly cool – albeit incredibly low-tech – Morgan Three-Wheeler. With its ancient, 115-hp V-Twin and stripped-down interior, it was just too far removed from the techtastic toys we usually cover. Thankfully, the crew from Wired was inspired by the retro-remake and put together a post on its favorite three-wheelers from a bygone era. Check it out at the link below.
2011 Morgan Threewheeler – Click above for high-res image gallery
It may not be entirely rational, but we love ourselves the Morgan three-wheeler. After all, the old Morgan was the first vehicle Sir Stirling Moss ever drove on the street, easily making it the coolest thing on three wheels.