4 Articles
Cadillac kicks current ad agency to the curb, seeking new suitors

Click above to view Modernista's Cadillac commercials after the jump

New Cadillac ad campaign goes live

UPDATE: Our man Matt sent us over this link to the media site for Caddy's new ad campaign "Life, Liberty and the Pursuit" which has the two ads, plus a making of. Enjoy and thanks Matt!

New Cadillac marketing campaign aiming to create "lust"

By now we've all heard that Cadillac's new marketing agency, Modernista, is dumping the Led Zeppelin-themed "Break Through" campaign. Well, Automotive News is reporting that those boomer-targeted ads will be replaced by a campaign targeting "alphas," "hot moms" and "move-ups," as GM tries to "put a little lust back into the brand," in the words of Caddy marketing director Liz Vanzura.