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McLaren Special Operations may sound like a new unit of special forces in the British military, but is, in fact, actually the new client customization division of the supercar manufacturer behind the MP4-12C. We first got wind of the new service at Pebble Beach where it was presented, one year after the North American debut of the car itself, but now McLaren has unleashed more details and a full batch of photos.

McLaren has a lot of territory to cover if it's going to catch up with the likes of Ferrari, Lamborghini and Porsche. After all, a lot has changed since they stopped selling the their seminal F1 supercar – the business is different and so is the company. Fortunately, if anyone's up to the task, it's the boys from Woking.