She may be Jenny From The Block, but when it came time to pay homage to her 'hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot. According to folks familiar with J.Lo and Fiat's "My World" commercial production, a body-double was used for the scenes showing the car driving through Lopez' hometown of the Bronx.
- Steven J. Ewing
- Nov 22, 2011
- Zach Bowman
- Nov 21, 2011
Never underestimate a vehicle's willingness to lock you out in the cold. Or, in Jennifer Lopez's case, on stage. Lopez once again teamed up with the Fiat 500 for the 2011 American Music Awards this weekend. The choreography during a performance of "Papi" called for the singer to hop into the driver's seat for a quick spell, but when she tried the door handle, the car was locked. Fortunately, the windows were down, and the quick-thinking performer immediately popped the locks from inside. The res
- Jonathon Ramsey
- Nov 20, 2011
First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you have a fat budget to spend on an A-lister in your TV spots.
- David Kiley
- Oct 11, 2011
Company: Fiat USA
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