Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market – Mazda.
Following hot on the heels of reports that Volkswagen designer Derek Jenkins had defected to Mazda to head up its North American design office comes news that the Japanese automaker has replaced its global design chief, Laurens van der Acker, with Ikuo Maeda.