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Speaking at a symposium on electric vehicles (EVs) in Toronto, the vice president of Magna E-Car Systems, Dave Pascoe, admitted that even though numerous automakers have committed to producing EVs, the likelihood that these vehicles will have broad appeal depends almost entirely on the price of gasoline. Pascoe believes that high up-front costs will restrict sales of battery-powered vehicles unless the cost of gasoline tops C$1.36 per liter ($5 a gallon U.S. at the current exchange rate.)