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It's no secret that EMTs, firefighters and emergency room nurses have a perverse sense of humor, especially when it comes to motorcycle riders. It's a sort of defense mechanism against the visual horrors those occupations impart on those who work them, and with the mortality rate among bike riders as high as it is, there's no wonder why motorcycles are called donorcycles in first-responder circles. Even so, these ads worked up by an agency for Dianese in 2007 embrace the morbid side of riding ju


The shadowy crowd behind motorcycle marketing must be a strange bunch. A quick survey of the landscape yields a host of eye-rolling slogans from the "I wanna ride" of Honda to the painfully cliché "Let the good times roll" of Kawasaki.