David Cole is the chairman of the Center For Automotive Research. As such, he is deeply connected to the industry and played a big role in organizing the Business of Plugging In expo in Detroit last week. We've talked with Cole in the past, and caught up with him at the expo to hear what the Michigan-centric conference can tell us about the future of plug-in vehicles in the mitten state.
At the Alternative Fuel Cars Forum in Ann Arbor the other day Sebastian, Jeremy and I got spend twenty minutes chatting with Dr. David Cole, the Chairman of the Center for Automotive Research. As a long-time professor at the University of Michigan, Dr. Cole trained many of the top engineers in the auto industry and across country.
GM recently announced a program to lower gas costs for buyers of some of the company's most gas-inefficient vehicles. GM's "fuel price protection program" reimburses the buyer enough money to bring the cost of all of that buyer's gas during the first year down to $1.99 a gallon. The reimbursement process is slightly confusing, and GM, the supposed "Live Green, Go Yellow" company, has taken a lot of flack since its introduction a few weeks ago. Instead of encouraging less gas consumption, the pro