Chrysler is very proud of its "Imported from Detroit" slogan that debuted during the Super Bowl to much fanfare. It's taken the necessary steps to protect the phrase, which includes applying for for the trademark rights as it pertains to both vehicles and clothing.
Remember a couple weeks back when we told you about Chrysler's improbable legal battle against little Lake Mary High School in Florida? Chrysler's legal team put the smack down on the school for using the Ram logo as its school insignia, and the law jockeys in Auburn Hills, MI were giving the school until June 15 to remove all instances of the logo at a considerable cost to the school district and neighborhood taxpayers.
Joseph Heller's novel Catch-22 is an assault on bureaucratic circular logic, and when talk turns to Chrysler's bankruptcy, you can almost picture the book's character, Yossarian, shaking his head about the latest developments surrounding warranty claims. Current Chrysler owners might find themselves owning vehicular orphans whether or not the company manages to stick around in some form. Chrysler's bankruptcy deal, where there's an upside and a downside to the Schwartz, could see the new, "Good"