3 Articles

The Neue Digital / Razorfish car configurator – Click above to watch video

Aston is working with its agency, Splendid, to create the DBS of car configurators, and by the looks of it, the site must have cost a lot more to build than a DBS does. Splendid started off by creating a 3D render of the car that actually looks photorealistic and not like a virtual representation that gets lost somewhere in the uncanny valley. When you change the color -- to any of 2.5 billion combinations, according to the DBS designer -- you aren't simply tinting a model of a car, you're looki