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To get behind the wheel of most new 2013 Toyota Prius models, you'll have to pony up some extra cost compared to 2012 models. Around the cost of a few tanks of gas. The standard Prius Liftback version goes up by $200 and the Prius V goes up by between $100 and $155. The price for the Prius Plug-In stays the same (as does the one for the Prius C, we assume, as that model is not mentioned in Toyota's press release).