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Chrysler wraps Auburn Hills HQ in honor of Truck of the Year award

Chrysler has decided to celebrate the Dodge Ram winning the Motor Trend Truck of the Year award by barring employees at its Auburn Hills headquarters from seeing the sun for 120 days. The company has turned its HQ into one big billboard with a 14-story building wrap. The 140-foot tall, 120-foot wide graphic features a massive 2010 Dodge Ram Heavy Duty atop a pile of rocks.

Detroit 2010: What a Feeling! Dodge Ram is Dancing on the Ceiling

2010 Dodge Ram Heavy Duty Dancing on the Ceiling – Click above for high-res image gallery

2010 Dodge Ram Power Wagon caught uncovered

2010 Dodge Power Wagon - Click above to be redirected to Petersen's 4Wheel & Off-Road for more images