24 Articles

Coda EV Sedan - click above for high-res image gallery

Darryl Siry, who once worked for Tesla Motors and currently advises Coda Automotive with their all-electric sedan, has started writing for WIRED's Autopia blog. In his first post out of the gate, Siry leaves technical EV details aside and suggests some policy changes. Siry wants enhancements to the federal government's offer of up to $7,500 tax credits for plug-in hybrid and battery electric vehicles, saying that the tax credits should be turned into instant rebates instead. This won't cost the

While things have been quiet on the Tesla legal front in the battle for recognition between Martin Eberhard and Elon Musk, some of the bystanders in the saga are continuing to come forward with their takes of the story. Earlier this week, we heard from Tesla's former senior vice president of marketing, Darryl Siry, in a piece that ran on Wired. Now, former communications director David Vespremi is responding with a counterpoint to Siry's article.

While things have been quiet on the official legal front in the battle for recognition between Martin Eberhard and Elon Musk, some of the bystanders in the saga are continuing to come forward with their takes of the story. Earlier this week we heard from Tesla's former SVP for marketing Darryl Siry in a piece that ran on Wired. Now, former communications director David Vespremi is responding with a counterpoint to Siry's article.

As the legal battle between Elon Musk and Martin Eberhard continues to percolate, a new/old voice has chimed in publicly on the controversy for the first time. Current Peppercom clean-tech analyst and ex-Tesla SVP of Marketing Darryl Siry has penned a piece for Wired that gives a different spin on the story. Rather than come down on the side either of the adversaries in this mess, he calls out both for the mistakes made along the way, and looks elsewhere for the real inspiration for the creation

Most of us hear know the name Darryl Siry as former marketing and communications boss at Tesla. These days, Siry is a senior clean tech analyst at Peppercom in addition to doing communications consulting with various companies in the green field. We can only guess at the specifics of the advice he is giving his clients about how to get their message out. Hopefully, his words are in sync with what he has been writing publicly on his blog. Those who aren't paying Siry for advice might do well to r

Following EEStor's permittivity announcement on Earth Day last week, I wrote a post that ended with a call for our readers to determine if the stated "relative permittivity of 22,500" was a big deal or not. There were some educated responses (thank you), but one refrain that kept appearing was that everyone is waiting for a real and physical demonstration of the company's supposedly amazing ultracapacitor. "Until then," some of you wrote, "stfu EEStor."

It's been a few months since Darryl Siry walked away from the top sales and marketing job at Tesla Motors. In the interim he's been working on some new projects which have just been revealed. Late last week, he announced that he is joining Peppercom a national PR and business intelligence firm as a senior analyst on clean technology. He'll be part of a team of experienced industry executives at the company's GreenPepper unit advising clients on how to better communicate what they are doing in th

Darryl Siry has never been shy about expressing his opinions. Since departing from his post as chief talking head and salesman at Tesla Motors, Siry has been freed up to share his thoughts even more vociferously and with greater frequency on his personal blog and his latest post is sure to anger many people. With gas prices down to $1.86 in Siry's San Francisco neighborhood (and even lower here in Michigan where I saw one station today at $1.49) he tackles two of the most controversial topics am

There's lots of green-car action taking place at this years British International Motor Show (BIMS) and although we can't be there in person, our vlogger pal Danny is. Today, Danny has a fresh interview with Darryl Siry from Tesla who was at the show to check out the Lightning GT reveal accompany a Roadster while it sits on display for the public to longingly cast their eyes upon. Mr. Siry was forthcoming in answering most of his queries and we were able to glean a few interesting bits of Tesla

The round of firings at Tesla Motors that followed the departure of co-founder Martin Eberhard late in 2007 has resulted in yet another lawsuit for the company. This time litigation comes in the form of a class action suit from former employee David Vespremi for breach of contract, libel and slander. During his time with Tesla Vespremi held a number of positions including public relations director. The suit alleges that Tesla violated California labor laws, dealt with him and other employees in

For the last couple of months there has been an ongoing discussion on various sites (including our own) about the status of Martin Eberhard's Tesla Roadster. For those just now tuning in to this little saga, Eberhard was the co-Founder of Tesla Motors, and was supposed to get production car #2 but at least three other cars have now been delivered ahead of his car. Since we last discussed the topic several weeks ago, things have been pretty quiet on this front, but we now have some new informatio

Martin Eberhard first conceived of what ultimately became Tesla Motors and the Tesla Roadster when he couldn't get AC Propulsion to build him a TZero. Since he wanted a battery-powered sports car, Eberhard set out to bring together a team that would build his dream car. Of course, it was always his intention to buy the first car for himself, but creating a car company from scratch is not a low budget proposition. Hence Eberhard had to bring in some investors to fund the program. PayPal founder E

Creating big things is generally the province of visionaries. All too often, big visions go hand in hand with big egos. Big egos are generally like electrons. Anyone who has studied sub-atomic particles knows that similarly charged particles repel each other. You can force them into the same space for a period of time but eventually they push each other apart. Such is often the case with startup companies.

Perhaps the most talked about new car to appear in recent years that almost no one has actually driven yet is the Tesla Roadster. The impressive thing about this is that they have managed to pre-sell hundreds of these cars without spending a dime on advertising (aside from whatever was spent on a couple of press introductions). Certainly this site is as guilty as any when it comes to jumping on this bandwagon, although we honestly think that Tesla is onto something really special here and we ha

Just because Tesla Motors is going to build plug-in electric cars exclusively, it doesn't mean the people involved in the company see cars as a necessary evil like some environmentalists do. In an AutoblogGreen interview CEO Martin Eberhard explained that the reason he got the whole project going in the first place was because he wanted a fun to drive car that was clean. That's why they built the Roadster around a modified version of the Lotus Elise chassis and suspension.