Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It's hard to make perfect sense of the study, which explores gender and its relation to vehicle color preference, but it does open a window into the minds of male and female car shoppers.
Products like Apple's iPad have clearly influenced design across the consumer electronics industry, but one BMW designer feels that car consumers have taken notice as well. Silver was America's most popular car color for nearly 10 years, but now white has taken the crown. According to Sandy McGill, lead designer at BMW's Kyle Thibaut
Paint is not all that exciting, hence the phrase, "like watching paint dry." This means that automotive paint suppliers don't usually have much to talk about, outside of the annual silver-is-the-most-popular-car-color press releases that get picked up by every media outlet on Earth. This one, however, is a bit different.
2010 DuPont Automotive Color Popularity Study – Click above for high-res image gallery
Click above for full results from North America and other regions
Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a