7 Articles
Gender-based car color study has men seeing red, women seeing silver

Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It's hard to make perfect sense of the study, which explores gender and its relation to vehicle color preference, but it does open a window into the minds of male and female car shoppers.

BMW Designer Says Apple Made White Cars Cool

Products like Apple's iPad have clearly influenced design across the consumer electronics industry, but one BMW designer feels that car consumers have taken notice as well. Silver was America's most popular car color for nearly 10 years, but now white has taken the crown. According to Sandy McGill, lead designer at BMW's Kyle Thibaut

Automotive color palettes are headed back in time

Paint is not all that exciting, hence the phrase, "like watching paint dry." This means that automotive paint suppliers don't usually have much to talk about, outside of the annual silver-is-the-most-popular-car-color press releases that get picked up by every media outlet on Earth. This one, however, is a bit different.

World's Most Popular Car Color: Silver under threat from Black

2010 DuPont Automotive Color Popularity Study – Click above for high-res image gallery

White beats Silver again as most popular car color

Click above for full results from North America and other regions

Color trend update: Blue gaining on White

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Further proof that blue is the new green

Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a