2014 Hyundai Elantra
Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Hyundai was easily one of the top overall advertisers in last year's Super Bowl with five commercials that aired before or during the game. Now, Hyundai is back for its seventh consecutive year with confirmed spots for Super Bowl XLVIII. The two 30-second ads titled Dad's Sixth Sense and Nice will, respectively, highlight the all-new 2015 Hyundai Genesis Sedan and the recently updated 2014 Elantra.
Hyundai has issued a mid-cycle refresh for all three body styles of its popular Elantra compact at the 2013 LA Auto Show. As mid-cycle refreshes go, this is a fairly comprehensive one, with some sweeping changes beyond the typical new head- and taillights. The big news is a new 2.0-liter engine and a Sport trim group.
Most of the attention at Hyundai has recently been focused on the next-gen Sonata and Genesis, but before we see either of those sedans, the automaker is giving its small car lineup a significant overhaul.
As is usually the case with most Hyundai models, we're getting a sneak peek into the future by way of the company's Korean market lineup. Hyundai released images of the 2014 Avante on its home-market Facebook page, showing us what the updated 2014 Elantra will look like when it arrives this fall.