Here's the bottom line.
J.d. Power And Assoc...
Customer loyalty is incredibly important to automakers and something earned by providing both good products and service. J.D. Power has just put out its 2010 Customer Retention Study to show how well each automaker is doing at keeping existing car buyers coming back for more. Leading the way are Ford and Honda who tie each other with a 62 percent rate of customer retention. Hyundai, Lexus and Toyota are right on their heels however with a rate of 60 percent each.
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We really didn't expect good news... J.D. Power and Associates, the global information services company who seem to have highly regarded insight within the industry, is predicting auto sales this year to hit short of their original estimates. According to the firm, declining consumer confidence, lower spending, and turbulent financial and economic market conditions will contribute to an anticipated drop in new light-vehicle sales in 2008 that will put total sales at their lowest level since 1994