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Mitsubishi is the automotive division of Mitsubishi Heavy Industries, one of the largest industrial groups in Japan. Credited with offering the country's first production automobile for sale in 1917, Mitsubishi didn't formally create an automotive division until 1970 and has since formed alliances with many automakers. The brand's halo vehicle in the US is the Lancer Evolution, a road-going version of the company's rally car.
Mitsubishi Vehicles:
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0Video: This Mitsubishi dealer's rap ad is so bad it's awesome 1393635600
Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen. While there is no way the dealership went into this video thinking it would actually be good, ...
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Report: Consumer Reports says these are the worst new cars of 2014 1393524000
Consumer Reports has announced its annual list of worst vehicles, a cringe-inducing contrast to its list of top vehicles. Ignominiously leading the way in 2014 is Chrysler, which has a staggering seven models listed. Jeep nearly sweeps the small SUV segment by itself, with its Compass, Patriot and 2.4-liter version of the new Cherokee, while the only ...
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Recalls: 2013 Mitsubishi Outlander Sport models with leather seats recalled over airbag fears 1393338600
Mitsubishi is recalling 733 of its 2013 Outlander Sports that were fitted with leather seat covers due to problems with the seat-mounted airbags. Apparently, the wiring for the airbags may have been routed incorrectly when the seat covers were installed at the port. According to the National Highway Traffic Safety Administration bulletin, the issue only ...
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Report: Mitsubishi turning Montero into crossover, Outlander Sport may get PHEV variant 1393254060
Mitsubishi is getting more and more forthcoming about its plans for the US market. Among the tidbits revealed during a chat with Edmunds at the 2014 Chicago Auto Show, MMNA Executive Vice President Don Swearingen said that "We are committed to huge investments in capital as well as huge investments in R&D." The marquee product of that investment could ...
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Official: Mitsubishi NA gets new president and CEO 1391713260
Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi ...
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Report: Long-serving Mitsubishi president Masuko to step aside 1391193000
Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however – he will take the role of chairman, displacing Takashi Nishioka, who will resign. ...
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Report: Mitsubishi hopes to raise $2.5B with stock sale 1390423440
Mitsubishi, which dates all the way back to 1870, is one of the oldest business collectives in Japan. Today, the various businesses that share the Mitsubishi name are largely independent of each other. The automotive unit, however, has fallen on hard times over the past few years. Back in 2004 and 2005, Mitsubishi Motors sold billions of preferred shares ...
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Mitsubishi Outlander PHEV selling well in Netherlands 1390402800
Talk about a Dutch treat. Mitsubishi says sales of its Outlander Plug-in Hybrid are brisk in Europe, helped in a big way by plug-in vehicle tax incentives in the Netherlands that are getting more people there to buy the world's first production plug-in hybrid CUV. The Japanese automaker has taken more than 12,000 orders for the model from Europeans and ...
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Mitsubishi Mirage G4 Sedan in Montreal could mean US debut soon 1389990600
The official word on the North American plans for the Mitsubishi Mirage G4 Sedan is that the Japanese company wants to ask Canadians what they think of the four-door, three-cylinder before deciding if the car will go on sale here. There are hints, though, that the plan is a bit more set in stone than Mitsubishi is letting on. Speaking with AutoGuide, ...
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Teased: Mitsubishi Mirage G4 sedan debuting in Montreal 1389303000
Around this same time last year, Mitsubishi used the Montreal Auto Show for the North American introduction of its 2014 Mirage. This year, the Japanese automaker will reveal the sedan version of the subcompact wearing the Mirage G4 nameplate, according to the auto show's website and a couple of fresh teaser images. We got our first look at this Mirage ...
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Review: 2014 Mitsubishi Mirage Coulda, Woulda, Shoulda 1389113880
This could have been something great. Last fall, Mitsubishi slapped its triple-diamond badge on a dainty little hatchback called Mirage, offering plenty of functionality and 44 miles per gallon on the highway, all starting at a super-low $12,995. For budget shoppers, this seemed to be a good thing – not to mention a much-needed breath of fresh air ...
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Report: Mitsubishi Outlander PHEV US launch delayed over battery shortage 1388416500
Mitsubishi resumed full-scale battery production in August after a five-month shutdown due to a safety investigation. Supplier Lithium Energy Japan has been delivering 4,000 battery packs each month since September, but that's apparently still not enough to fill the overseas inventory pipeline for the Outlander PHEV and i subcompact EV while launching the ...
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Report: Mitsubishi wants to bring a plug-in hybrid Montero to the US 1388149260
As Mitsubishi's turnaround takes hold, we can talk less about the company's survival in the US market and more about what kinds of products we might see in the future: there's a hybrid Evo on the way and its joint venture with Renault-Nissan will deliver a C-segment sedan. Furthermore, it might even deliver a dividend to its shareholders next year. In ...
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Report: Mitsubishi developing new standalone hybrid Evo successor 1387211340
Mention the name Mitsubishi to different people and you'll likely get two startling different images. Environmentalists will focus on the company's strides in developing EVs, while performance enthusiasts will point you toward the Lancer Evolution. The prevailing wisdom was that Mitsubishi would cancel the latter to concentrate on the former, but the ...
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Mitsubishi Outlander PHEV aces Euro crash tests 1386766800
Mitsubishi may have faced some pesky little battery-fire issues with its Outlander Plug-in Hybrid earlier this year in Japan, but as far as Europeans are concerned, the SUV is pretty darn safe. The Japanese automaker says the Outlander PHEV just received the highest-possible five-star rating by the 2013 Europe New Car Assessment Program (NCAP). Mitsubishi ...
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Mitsubishi i-MiEV now priced ridiculously low at $22,995, before incentives 1386181680
The Mitsubishi i-MiEV has long be the Spartan contender in the US plug-in vehicle scene. It's basic electric transportation with a low-ish price tag. If you don't want any frills with your zero-emission car, the i was the way to go. The i started its sales life in 2011 with a $27,990 price tag, but that was jacked up by $1,135 a few months later because ...
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Report: Mitsubishi boss says US operations may break even next year 1385222400
Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports. A little context: Last month Mitsubishi predicted that it would lower its ...
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Tokyo: Mitsubishi Fuso targets female truckers with pink polka dot Canter 1385155860
We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example – particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking – and ...
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Report: Mitsubishi Evo successor on hold? 1385145900
Just take one look at Mitsubishi's latest vehicles, both concept and production, and it's obvious that fuel economy – not performance – reigns supreme. With this in mind, it shouldn't be too much of a surprise that Caradvice.com.au is suggesting that Mitsubishi is putting development of future performance models (like the 2013 Lancer Evolution ...
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Tokyo: Mitsubishi AR Concept continues a wacky, wonderful tradition [w/video] 1385065200
Mitsubishi enjoys a long history of thinking outside the literal box when it comes to designing minivans and people movers. Remember the Mitsubishi Van, a.k.a. Delica? How about the Chariot, better known to us as the Colt Vista? The Expo and Expo LRV, the twin models that succeeded it? These were all left-of-center takes on the MPV genre, and while they ...
