Mazda's entry into the U.S. followed that of Toyota and Nissan by almost a decade. And while its adaptation of Felix Wankel's rotary provided a distinctive niche among both Asian and European competitors, the thirsty rotary was almost the kiss of death for Mazda, as all automakers confronted the first OPEC crisis in 1973. Later in that same decade Mazda would introduce an economical 4-cylinder hatch, selling it in the U.S. as the GLC (Great Little Car). That, along with the profits from a rotary-powered RX-7, would put Mazda's U.S. showrooms on more secure financial footing. The carmaker's biggest buzz - and most consistent marketing effort - has been with its MX-5 Miata, a British-inspired roadster introduced to world markets for the 1990 model year. Mazda has also enjoyed considerable success with its Mazda3 hatch, while it's been less successful with its midsize Accord competitor, the Mazda6.

Today Mazda, like its immediate Japanese competition, offers a broad lineup of compact sedans and hatches, a well-received midsize sedan and three crossovers, ranging from subcompact (CX-3) to midsize (CX-5) to 3-row (an all-new CX-9). Its least-expensive U.S. offering is a toss-up between the Mazda3 4-door and CX-3 crossover, while the most expensive tag goes to the CX-9, which begins in the low $30s but can be optioned up to over $40K. The most fun to drive and own is (and always will be) the MX-5 Miata, now in its fourth iteration.


2018 Mazda Mazda3
2018 Mazda Mazda3
MSRP:
$19,345
Engine:
2.0L I-4
MPG:
27 City / 37 HWY
2018 Mazda CX-9
2018 Mazda CX-9
MSRP:
$32,130
Engine:
2.5L I-4
MPG:
22 City / 28 HWY
2017 Mazda CX-5
2017 Mazda CX-5
MSRP:
$24,045
Engine:
2.5L I-4
MPG:
24 City / 31 HWY
2017 Mazda MX-5 Miata RF
2017 Mazda MX-5 Miata RF
MSRP:
$31,555
Engine:
2.0L I-4
MPG:
27 City / 34 HWY
2017 Mazda MX-5 Miata
2017 Mazda MX-5 Miata
MSRP:
$24,915
Engine:
2.0L I-4
MPG:
26 City / 33 HWY
2017 Mazda CX-3
2017 Mazda CX-3
MSRP:
$19,960
Engine:
2.0L I-4
MPG:
29 City / 34 HWY
5 Japanese Cars with the Most Ridiculous Names

We take a look at five cars from Japan with the most ridiculous names and some insane TV commercials.
2018 Mazda6 gets more power, efficiency to go with updated looks

Range-topping sedan teased ahead of L.A. Auto Show reveal.

The teasers reveal a lot.
Toyota/Mazda factory will reportedly be in Alabama or North Carolina

4,000 jobs are on the line. Which state will get them?

The companies are reportedly hunting for a $1 billion incentive package.
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For Sale

2016 Mazda CX-3
$14,488 / 59,435 miles / CA
2017 Mazda CX-3
$17,696 / 20,183 miles / CA
2016 Mazda Miata
$26,745 / 233 miles / CA
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Eight manufacturers recall 12 million more affected vehicles.

About 4.5 million of the affected vehicles are Hondas.
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