Kia, a subsidiary of Hyundai, began in the U.S. just over twenty years ago with two models, the Sephia subcomact sedan and the Sportage SUV. While neither model was fully ready for primetime in the U.S. at the time of their launch, their success was so much better than Hyundai's at its U.S. debut almost a decade earlier. With increased attention to both quality and the customer experience, Kia has grown quickly over its 20+ years in the U.S. market.

Of late, emphasis has been on improved product and vastly improved design. Even its least expensive offering, the Rio, offers a surplus of style for its under-$20K investment. The most popular Kia is the funk-infused Soul hatch, although the Optima, in any trim level, remains in high demand. Most expensive, by a wide margin, is Kia's K900. With an available V8 and rear-wheel drive, the K900 can quickly approach $60K.


2018 Kia Sportage
2018 Kia Sportage
MSRP:
$23,500
Engine:
2.4L I-4
MPG:
23 City / 30 HWY
2018 Kia Optima
2018 Kia Optima
MSRP:
$22,500
Engine:
2.4L I-4
MPG:
25 City / 36 HWY
2018 Kia Sorento
2018 Kia Sorento
MSRP:
$25,800
Engine:
2.4L I-4
MPG:
21 City / 28 HWY
2018 Kia Soul
2018 Kia Soul
MSRP:
$16,100
Engine:
1.6L I-4
MPG:
24 City / 30 HWY
2017 Kia Optima
2017 Kia Optima
MSRP:
$22,200
Engine:
2.4L I-4
MPG:
25 City / 36 HWY
2017 Kia Niro
2017 Kia Niro
MSRP:
$22,890
Engine:
I-4
MPG:
52 City / 49 HWY
2018 Kia Stinger vs. other premium liftbacks by the numbers

No compromise — sporty, luxurious, practical

The competition is close.
Best cars for $20,000

What's the best car for $20,000? We chose a handful of desirable sedans, hatchbacks and SUVs to give you a good place to start your search.
Kia shows off 2 tuned Stingers, modified Cadenza at SEMA

More juice for the forthcoming Stinger GT fastback.

More juice for the forthcoming Stinger GT fastback.
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For Sale

2014 Kia Optima
$15,988 / 62,468 miles / CA
2013 Kia Sorento
$14,088 / 75,584 miles / CA
2012 Kia Sportage
$12,498 / 47,982 miles / CA
In the Kia Niro Super Bowl ad, no good deed goes unpunished

Environmental activism is hard, so why not just drive a hybrid?
2017 Kia Cadenza First Drive
We review Kia's large front-drive luxury car, which was redesigned for 2017. It's a strong competitor in a relatively unexciting segment of the market.
2017 Kia Sportage First Drive
There's nothing revolutionary or super exciting about the 2017 Sportage, and that's fine. Kia's midsize CUV continues to be competent and well-rounded.
2016 Kia Optima SX Limited Quick Spin
The 2016 Kia Optima has clean styling and a comfortable, quiet ride. It should be a far bigger standout in its crowded segment.
Feds open investigation into recall of 1.7M Hyundais, Kias

Timeliness and scope of recalls in question.
Kia recalls 98,000 Sedona minivans for suspension corrosion

This is the second time these minivans have been recalled for this issue.

This is the second time Kia has recalled its Sedona minivan for corroded front lower control arms.
Kia Sedona and Hyundai Tucson recalled for hood latches

219,800 examples of the Kia Sedona and another 81,000 of the Hyundai Tuscon are being recalled in two separate campaigns to fix their secondary hood latches.