Land Rover

Land Rover

Land Rover's beginnings were humble: a rugged vehicle with 4WD, inspired to some degree by the Jeep, built using a lot of war surplus materials such as aluminum (from aircraft manufacturing, for the body) and that iconic green paint (which was used in airplane cockpits). It was mainly intended as a farm vehicle for rural Britons, but its ruggedness did not go unnoticed. By the Series II vehicles with more power and capability, they became the go-anywhere vehicle of note. With the introduction of the Range Rover in 1969, the line became more civilized. Since then, the company has grown to include an entire range of crossovers and SUVs with off-road prowess (in varying degrees) and increasing amounts of luxury and sophistication. In addition to the Range Rover, Range Rover Sport, Evoque and Discovery, the new Velar brings a focus on design and style to the mix.

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