The Ram Rebel X Concept definitely doesn't do anything quietly. The truck demands attention at SEMA with a coat of vibrant Copper paint and big, off-road tires under flared fenders.
Jeep ran through the Nevada desert in the Wrangler Red Rock concept to get to SEMA this year, foreshadowing the special edition to follow in celebration of the 50th Easter Jeep Safari next year.
Kid Rock's design for a 2016 Chevrolet Silverado 3500HD at SEMA takes inspiration from the people that build them. His styling makes the truck shine with acres of chrome and black metallic-flecked paint, which also makes it look even bigger than it is.
Chevy unveiled its latest COPO Camaro at SEMA. Courtney Force customized one of the limited-edition drag racers for the show, and it'll eventually be auctioned for charity.
Honda has a huge array of custom vehicles at SEMA this year, including a tuned HR-V with eye-searing pink paint and a Pilot support truck for Baja.
Kia has done up an Optima convertible, Sorento off-roader, Sedona photo platform, and Forte Koup buggy for this year's SEMA show, each in tribute to a different region of America.
Nissan and Cummins are building a diesel Titan XD to attempt a land-speed record run, and they're showing an early version of the slippery truck at SEMA.
Chevy goes old school for the paint scheme used on the Silverado Special Ops concept.
Jeep reveals the Wrangler Red Rock concept, based on the Wrangler Unlimited Rubicon Hard Rock edition but with numerous special touches to set it apart.
Among Chevrolet's many SEMA Camaro Concepts, the Performance is a rather simple thing, with tasteful styling tweaks and modest tuning upgrades.
The Honda Ridgeline Baja Race Truck is competing in the Baja 1000 this year, and its styling points toward the look of production model for 2016.
Acura is rolling in to SEMA this year with a restored '93 Legend for Ludacris, an ILX by Galpin, another accessorized ILX, and a blue NSX.
Toyota is celebrating Back to the Future at SEMA this year, with a Tacoma pickup made to look just like Marty's and a Mirai fuel cell vehicle done up like Doc Brown's time machine in place of the DeLorean.
Toyota is showcasing two racing machines at SEMA this week: the #19 Camry driven by Carl Edwards in the NASCAR Sprint Cup, and the RAV4 entered by Ryan Millen in the Rally America series.
One Toyota Sienna SEMA minivan will spank a Camaro SS at Willow Springs, the other is an four-wheel drive monster.
BMW heads to SEMA this year with a pair of M2 and M4 coupes, decked out with M Performance Parts including aero, suspension, exhaust and interior upgrades.