Swiss. Winter. X. Cargo.

Those are the names of the four new Up! models that Volkswagen has brought to the Geneva Motor Show, the latest expansion of the supermini that by now has more personalities than the United States of Tara.

You might think the Swiss Up! is named for the its Geneva debut location, but instead it's all about versatility, like a Swiss Army knife. We couldn't get a view inside the car, but the name association is taken to the extreme with knife holders on the backs of the front seats. How's that for practical?

The Cargo version is a bit more self-explanatory, turning the small car into a reasonable delivery vehicle that will carry 49 cubic-feet of goods. The X Up!, on the other hand, is designed for adventure, with searchlights and a roof box. The Winter Up! comes ready for the mountain slopes with snowboards on the roof and a higher ride height to clear icy hurdles.

None of these clever new concepts will be available when the first Up! model goes on sale in Europe this week, but they do show that VW is serious about thinking outside the standard econobox. The Swiss Up! is the snazzy red one pictured above, and you can see all four models in the galleries we've included from the show floor.
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The new up! range is growing, with the unveiling of four up! design studies at the Geneva Motor Show next week, each of which shows the versatility and potential of the cleverly compact new Volkswagen city car.

The up! is as versatile as a Swiss Army Knife, so what better tribute to the host country of the Geneva Motor Show than the swiss up! concept. Inside and out the swiss up! reflects the colours of the Swiss flag, with Tornado Red paintwork, white mirror housings, a white dashboard facia and red bezels around the air vents. A leather band across the back of each front seat is provided for storing the eponymous pocket knife.

Next up (or rather next up!) is the winter up!, which is based on the cross up! concept first shown at the Frankfurt Motor Show in 2011. With snowboards on the roof and cool Pure White and Malibu Blue paint, this concept is all set for the ski slopes. The raised ride height and underbody protection create a rugged look, while the low weight of the up!, along with front-wheel drive and ESP with electronic differential lock, make it surprisingly agile in slippery conditions.

Like the swiss up!, the x up! is based on the cross up!, but this time equipped for night-time expeditions, thanks to a roof box that comes with built-in searchlights. Burnt Orange exterior paint is complemented on the inside by two-tone door inserts and hand-sewn up! logos.

Lastly, there's the cargo up! concept, which shows how you can load up the up! for city deliveries, with a huge 1,400-litre or 426kg payload. Underbody protection and a raised ride height allow the cargo up! to tackle pot-holed city streets, while the rear seats have been removed to create a flat load area. A bulkhead with the upper half made from Plexiglas separates cargo from driver, while the rear and rear side windows are body-coloured, keeping cargo safe from prying eyes while still allowing the driver to see through them.

The three-door up! goes on sale in the UK on Monday 5 March. The five-door model is set to join the line-up in the second half of the year. For more details on this and the rest of Volkswagen's award-winning range of cars, please visit

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