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First Drive

EcoBoost Authority Does What It Can To Mask An Aging Package

Typically, when I approach a new vehicle launch, it's with a degree of optimism. Nowadays, we just expect that every new vehicle will pose a legitimate challenge to segment leaders. Mid-cycle refreshes, meanwhile, have taken on a greater degree of importance, as customers' preferences for the freshest vehicles remains strong and automakers rush to keep the latest tech in their offerings.

First Drive

This Ain't No Party. This Ain't No Disco. This Ain't No Foolin' Around.

Back in 2012, Lincoln claimed its comeback bid was finally underway with the new-for-2013 MKZ. But don't you believe them – the renaissance won't actually begin in earnest until the shapely compact crossover seen here reaches showrooms in big numbers. That's because while the four-door MKZ was indeed a proper step toward rebirth, the 2015 MKC is the first wholly conceived vehicle under Lincoln as a standalone brand, a move first announced back in 2012.

Deep Dive
Deep Dive

Ford's efforts to resuscitate its moribund Lincoln luxury brand began in earnest with the introduction of its 2014 MKZ sedan, a model many labeled as the marque's make-or-break offering. Of course, one model does not a comeback make, and with the MKZ just now starting to trickle into dealers, it will be some time before America's jury of consumers comes in with their judgment. More to the point, it's likely to take better than a decade's worth of products and sustained marketing effort to even b

Competing Against Edge More Than Other Luxury CUVs

Lincoln Follows Ford and Takes the Refresh to a New Level

If there's a sales star of the Lincoln lineup, it's the MKX. Ford's luxury arm has managed to move over 100,000 of the leather-lined crossovers since 2006, and that pace doesn't look to be slowing anytime soon. Lincoln says the crossover market here in the U.S. is bound to swell considerably in the coming years, and since it already represents nearly four percent of the automotive industry as a wh

Lincoln Follows Ford and Takes the Refresh to a New Level

Shows other luxury hybrids how it's done

Shows other luxury hybrids how it's done

2010 Lincoln MKT EcoBoost AWD – Click above for high-res image gallery

In 1998, Lincoln's overall sales made it the number one luxury brand in America. The Navigator, Continental and Town Car weren't exactly world beaters -- let alone an enthusiast's cup of Darjeeling, but the typical Lincoln buyer was getting precisely what he or she expected: soft, cozy, squishy cruisers for soft, squishy old people. In the decade that followed, Ford's U.S. luxury arm has seen abou

2009 Lincoln MKS Ecoboost - Click above for high-res image gallery

2010 Lincoln MKZ - Click above for high-res image gallery

2010 Lincoln MKT EcoBoost – Click above for high-res image gallery

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