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17Maybach Pullman, S550 4Matic coming next

Mercedes-Benz officially revived the Maybach name as a sub-brand with the reveal of the luxed-up S600 at the LA Auto Show last week, but that's only the tip of the proverbial iceberg when it comes to the German automaker's new plans for its uber-prestige marque.

21Mercedes-Maybach S600 is not the luxury limo we expected [w/video]

We should preface the above headline with this: we fully expected Mercedes-Benz to introduce a more luxurious S-Class sedan, complete with a longer wheelbase. We've seen plenty of spy photos of the stretched sedan, and it was frankly a matter of "when" rather than "if" the flagship's flagship would arrive. We simply weren't expecting the new model to be adorned with the somewhat tarnished Maybach name, or to delete old Karl's family name all together in its naming of the Mercedes-Maybach S600.

73Mercedes renames utility vehicles, repositions Maybach as sub-brand

Model Series, Drive Systems Get Revised Naming Throughout Lineup

Beginning in 2015, Mercedes-Benz is revising its nomenclature strategy for many of its models. This isn't shocking news, nor is it anything new in the industry – look at the recent Q-ification of Infiniti, or the forthcoming CT/XT strategy being deployed at Cadillac. But unlike those luxury brands, Mercedes isn't shaking up the whole system, and it's actually (kind of) making things a bit easier to understand. Here's how.

25Mercedes S-Class Maybach spotted on the 'Ring?

It used to be that if you wanted a Mercedes-Benz S-Class, your choice pretty much came down to which engine you wanted, and that was that. But into the new S-Class, Mercedes is integrating several other model lines and extending its flagship family (both literally and figuratively) as far as it will stretch.

10Mercedes to follow Maybach S-Class with super-luxe GL?

The failed experiment that was Maybach has sent the strategists at Daimler back to the drawing board, and we'll soon see what they come back with: an ultra-luxe version of the new Mercedes-Benz S-Class to slot in between the "standard" model and the upcoming Pullman limousine. But that won't be the end of the story, if a new report from Australia's Motoring is any indication.

49Mercedes' $1M S-Class Pullman's could make it the most expensive sedan ever

If insider sources are to be believed, Mercedes-Benz is getting ready to launch the most expensive luxury sedan on the market next year in the form of the S-Class Pullman armored car for $1 million. If it's too flashy for you, then Mercedes is also reviving the Maybach name for an even longer wheelbase variant of the S-Class.

41The story of Maybach, Lorde, her hit song Royals and unintended consequences [UPDATE]

Update: ChoiceStream e-mailed to clarify some errors in our post, so we've updated the text below. ChoiceStream also let us know that "Maybach is not a client of ChoiceStream. ChoiceStream measures advertising audience trends via its Audience Cost Calendar Index, which tracks more than 300 specific audience segments for trends within the advertising buying and selling ecosystem on a monthly basis. Maybach happened to be one of those audience segments, aligned with the luxury vehicle category, wh

12Daimler bringing resurrected Maybach name to 2014 LA and Guangzhou auto shows

According to a report in Reuters, we will get to know the new face of Maybach at this year's Los Angeles Auto Show and Guangzhou Motor Show. The revival of the name has been in the news for a while now, but what hasn't been clear is where it will fit in with other models like the coming Pullman. The Reuters piece says it will be "used to adorn an exclusive version of its S-Class limousine," but the real punch is reading that it is expected to "cost more than double the 165,000-euro ($228,000) as

36Maybach name to be resurrected for long-wheelbase S-Class

Maybach was an audacious idea - a Mercedes-Benz that could truly do battle against Rolls-Royce - that ended up being a catastrophe, thanks to lackluster sales. After a 10-year stretch that was punctuated by nothing more exciting than the stillborn Exelero and Jay-Z and Kanye West attacking one with a blowtorch, we thought Mercedes was done with the resurrected brand.

20Daimler to bring back Maybach name on flagship S-Class?

Daimler's (relatively) brief ten-year romance with the Maybach brand may have drawn to a close, but that doesn't mean the name is lost once again to the annals of history. According to the latest reports coming from Germany, Mercedes-Benz may opt to keep the Maybach name alive on the top-tier version of the S-Class that's moving upmarket to take the place of the departed Maybach 57 and 62.

18Mercedes S-Class stretch variant to command $200,000+

We recently spotted a stretched version of the 2014 Mercedes-Benz S-Class, but it sounds like this new ultra-luxurious version of the sedan might not be quite as much of a Maybach-replacing model that we initially expected. Automotive News says that the car has somewhat more modest targets, with the so-called "super S-Class" expected to list in the $200,000 to $250,000 range when it goes on sale in 2014. That's hardly chump change, but it's about $175,000 less than the now-dead Maybach 57.

22Next Mercedes S-Class stretching into this 600 Pullman limo

To the concern of nobody in particular, Mercedes-Benz will not be re-upping its Maybach line of ultra-luxury limousines. No, instead the German automaker will be stretching its already roomy S-Class, to make this upcoming 600 Pullman version of the decked-out beast.

53These cars are headed to the Great Crusher In The Sky

It happens every year. We bid adieu to some cars and trucks that will be missed, and say good riddance to others wondering how they stayed around so long. Whether they're being killed off for slow sales or due to a new product coming along to replace them, the list of vehicles being discontinued after 2012 is surprisingly long and diverse.

47Postmortem: Maybach meets its maker

Why Daimler's Ultra-Luxe Brand Couldn't Compete With Bentley And Rolls

48Maybach Officially Discontinues All Models

The ultra-luxe brand was never making money

Maybach, the ultra-luxe branch of Mercedes-Benz coveted by the business elite and rap stars alike, has been officially discontinued. Mercedes recently released the price list for the 2013 models of these limo-like sedans, with the price column simply stating "Discontinued" for each one of them.

74Maybach officially discontinues all models for 2013

The word "Maybach" has joined the long list of synonyms for the word "kaput." Mercedes-Benz released the price list for the 2013 models of its super-luxury sedans, with the price column simply stating "Discontinued" for each one of them.

31Biggest Rebate Ever? Maybach buyers to get $100,000 spiff

Our sister site, AOL Autos, just dug up one of the largest rebates we've ever seen on a new car. If, for some reason, you must have a Maybach before the brand ceases production altogether, you may in line to snag a tidy $100,000 rebate. Daimler previously let slip that the company will kill the ultra-luxury brand in 2013 and replace it with a new high-end Mercedes-Benz S600 Pullman. Given that Maybach models never exactly jumped off of the showroom floor, we're guessing the German automaker need

223Crazy Six-Figure Rebate For Buyers Of This Ultra Luxe Car

Maybach customers will be treated to $100,000 cash back

Using cash rebates to entice car shoppers to buy a certain vehicle is common practice these days. Offering six-figure rebates, however, is remarkable.

138Jay-Z and Kanye's wrecked Maybach fetches just $60,000 at auction [w/video]

Sorry, Phillips de Pury & Company, but you guys evidently had no business auctioning this car at a sale of contemporary art. Because no matter what the dynamic rap duo of Kanye West and Jay-Z did to it, this 2004 Maybach 57 is, first and foremost, a used car. Clearly the art community has voted with its wallets – and decided that the vehicle's value is about what you could make if you parted it out. Frankly, that's sad.

42Jay Z and Kanye West's gutted Maybach expected to fetch $100,000 [w/video]

The memory of Jay Z and Kanye West laying waste to a $350,000 Maybach for the duo's "Otis" music video continues to bring a smile to our face. We're always fans of the Mad Max treatment on any vehicle, and taking a Sawzall and a cutting torch to a ludicrously expensive luxury barge remains the stuff of our twisted fantasies. If you've been wondering what ever happened to the zombie Maybach, wonder no more. What's left of the 'Bach is officially headed to auction, with the proceeds going to Save

61Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.

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