A cursory look at the top of the automobile market would suggest that the world's carmakers are gunning it full steam ahead into a new stratosphere of ultra-luxury and high-performance utility vehicles. After all, companies like Bentley and Maserati are preparing to launch their very first crossovers, while established players like Mercedes-Benz and Land Rover keep producing ever more expensive sport-utes of their own. But that's not the case across the board.
If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
Ferrari has used turbochargers off and on over the years. Porsche has long embraced them. McLaren uses them exclusively these days. As do Pagani and Bugatti. Lamborghini never has, but that could all change in the near future.
Lamborghini is known for many, many things. Beautiful, exotic and expressive styling, extreme performance and eye-watering prices are Lambo hallmarks. But the Raging Bull is perhaps best known for building its cars by hand... in Slovakia?
It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
The editorial director of EVO, Harry Metcalfe, was at the Lamborghini anniversary gala that saw the launch of the Egoista concept car, and tweeted this bit of news on the Urus: "Lamborghini confirms Urus SUV for 2017 production at tonight's #Lambo50 gala dinner." The Urus, you'll remember, was the concept SUV revealed at the Beijing Motor Show last year and branded "the first Lamborghini for everyday use" by company CEO Stephan Winkelmann. But that would only be if it were produced, and as of De
After surveying the European economic scene, Volkswagen may have decided now is not the time to launch utility vehicles with Bentley and Lamborghini badges. Bentley officials say they will continue to push for support for the EXP 9 F and Lamborghini CEO Stephan Winkelman has said planning for the Urus will continue until VW tells it to stop.
We crawled all over the Lamborghini Urus Concept, and even took the time to open the doors and sit behind the wheel of the utility vehicle at "The Quail: A Motorsport Gathering" during the festivities at Pebble Beach this past weekend. While there has still been no official announcement of whether or not the concept has received a thumbs-up for production, all indications are that the program is moving forward for a launch around 2015.
Long before Lamborghini unveiled the Urus concept for its new SUV at the Beijing Motor Show last month, we got two chances to preview the show truck: once at the factory in Italy and once at a private preview in New York. The Italian automaker's development chief Maurizio Reggiani wasn't prepared to talk about powertrain options at the time, but in speaking with Automotive News, he's now given us a hint of what to expect should the Volkswagen Group board give the project the green light.
The Lamborghini Urus super-SUV is, arguably, the most significant debut of the 2012 Beijing Motor Show. Maybe not in terms of sales volume, but at it's a completely new direction for the modern Lamborghini brand (nevermind the LM002 "Rambo Lambo" from the '80s), and moreover, it shows the first glimpse into the new premium SUV architecture that will gradually make its way through the entire Volkswagen Group portfolio.
Lamborghini has made no secret of the fact that it plans to officially unveil a new high-performance crossover at the upcoming 2012 Beijing Motor Show. We now have our first idea of what the vehicle looks like thanks to the company's invitation to the show.
The Lamborghini SUV that we'll shortly be ogling over when it's introduced at the Beijing Auto Show has a name: the Lamborghini Urus. That's the word according to Chinese media, at least, which would leave the rumored Deimos name for some other Lambo creation.