Autoblog

Click above for a high-res gallery of the 2009 Dodge Journey

Making a step towards a more fuel-efficient vehicle lineup, and reducing the number of overlapping vehicles between its brands, the plug has been pulled on a Chrysler-branded version of the 2009 Dodge Journey. Chrysler LLC will instead focus the resources on a Nissan-manufactured compact car.

While the automaker currently captures the bulk of its sales from light trucks and SUVs, Chrysler is trying to pare down its lineup significantly to cut costs. So far, they have cut four models. Moving forward, the Jeep Commander SUV is expected to be dropped next year, and the company has already said they were canceling the PT Cruiser Convertible. While the 2009 Dodge lineup gains the aforementioned Journey, Dodge Challenger, and a redesigned Dodge Ram pickup, Chrysler's product lineup for the next twelve months looks particularly bleak with nothing significantly new in the pipeline. Company officials are holding their breath for 2010, when the new Nissan-built compact, new Jeep Grand Cherokee, and redesigned Chrysler 300 sedans arrive.

[Source: Bloomberg]

Click above for high-res gallery of the 2008 Dodge Challenger SRT8

If any of you were stuck in traffic trying to get through the Detroit Windsor tunnel late last week, we may now know why. There was no major international incident or terrorist crackdown happening. Apparently, Chrysler Canada CEO Reid Bigland grabbed a fresh-off-the-line Dodge Challenger SRT8 and headed over to Detroit from his office in Windsor, Ontario. Agents of the Customs and Border Protection Service decided they wanted to check out Chrysler's new muscle car. Several agents spent time going over the new Challenger and asking questions about it rather than processing travelers through the downtown Detroit border crossing point. Traffic quickly got backed up and according to Bigland there was about an hour delay by the time the agents let him proceed. Oh, and they never even asked for Bigland's ID.


[Source: Detroit News]

Think of what the automotive landscape looked like nigh on 25 years ago. Mentioning "family car" in 1983 would have conjured a station wagon. Some of us dig wagons, while others think we're daft because of the stigma they still carry. There's no denying that a wagon is an excellent way to transport kids and stuff, but those beasts of yesteryear often led to yearnings for an alternative. We all remember getting carsick while sitting in the rear-facing third row torture chamber, cut off from the rest of the family and their future-looking vantage point. The tailgunner position was a great way to test out new hand gestures on following motorists, though.

When the Chrysler minivans were revealed to the world in 1983 as 1984 models, they were a revelation. The Caravan and Voyager were not the first vans based on compact chassis, but they were such a successful combination of the elements that sales took off and imitators sprang up only after Chrysler had firmly established its status as the segment trendsetter. Continued after the jump.

We knew critics of Chrysler's $2.99 Gas Guarantee would crawl out of the woodwork before too long, and here they come. Automotive News reports that The Union of Concerned Scientists has called Chrysler's program a "cynical deal", noting that at today's current average price of $3.61/gallon, a customer would save about $400 a year under Chrysler's program. Being the smart folk they are, the scientists also pointed out that customers could save the same amount from a 3 mpg bump in fuel economy over 15,000 miles or a year of driving, and that better fuel economy also continues saving the customer money after three years. Damn, scientists are so smart with the math.

The criticism hasn't stopped Suzuki, however, from announcing its own free gas deal. For vehicles purchased between May 1st and June 30th, Suzuki is offering 0% financing and three months of totally free fuel in its "Free Gas for Summer" program. Buyers will basically get a stored-value credit card that's charged with a different amount of money depending on the model purchased.

These incentive programs are nothing but promotions designed to grab headlines and make buyers feel like they're getting more money back than they actually are. Playing off the media's hysteria over high gas prices, Chrysler (and Suzuki) is betting buyers will feel that paying $2.99/gallon for three years is more valuable than a $2,000 cash back rebate. Trust the math, it's really not. Nevertheless, it will likely sell more Chrysler, Dodge and Jeep vehicles than a boring $2,000 rebate would.

[Source: Automotive News – sub. req'd]

Chrysler's over-sized dealer-body has been struggling with the Pentastar's shrinking market share, but that's not stopping Chrysler brass from asking them for donations for the newly non-profit Walter P. Chrysler museum. Dealers are being asked to contribute $5,000 apiece to help keep the museum up and running, and in turn Chrysler is changing the museum's name to the Walter P. Chrysler Founding Dealers Society. Dealers that participate in the program will get their name added to the Founding Dealers Society Donor Wall.

While it's well-known that Chrysler is working hard to shrink non-core costs, the 70-vehicle museum only has six full-time employees, which doesn't meaningfully impact the bottom-line. The program is strictly voluntary as well, so no dealers will be unwillingly hurt during the funding of this museum.

[Source: Automotive News - Sub. Req.]

Who needs an 18-cent a gallon gas tax holiday from pandering politicians when you have Chrysler on your side?! With gas prices rapidly approaching and exceeding $4 a gallon across the nation, Chrysler is offering up a deal that just might make people who are averse to the looks of cars like the Chrysler Sebring and Jeep Compass think twice. Between now and June 2, anyone who buys any new Chrysler, Dodge or Jeep vehicle will be able to register for a "Let's Refuel America" card. Once the customer registers a credit card with the program, they will receive a new card that they can then use at participating gas stations to fuel up their new car or truck. When the card is used, the credit card that the owner has on file will be billed $2.99 a gallon for either regular gas, E85 or diesel fuel. Chrysler will pay the difference. The best part is the price is locked in for THREE years. Now that's real savings. There are of course limitations on the deal. Get more details on the deal and Chrysler's full press release after the jump.

[Source: Chrysler]

A tight credit market, slumping construction, an economy on bed rest, an end-of-model year, and high gas prices mean one thing for pickup trucks: lots of brand new trucks waiting for buyers. Dealers trying to shift their 2008 Dodge Rams before the 2009s arrive are taking as much as $13,000 off the bill to try and convince buyers to come forth. That means you can get a Dodge Ram 1500 Quad Cab SLT 4x2 for $19,995, instead of $32,795.

With consumers being more picky about what and when they buy, it also doesn't help that dealers really don't want trade-in trucks either, since they can't do anything with them. What Dodge dealers hope for now is that Chrysler will manage the build-out of the 2009 models to give them a chance to get rid of the 2008s. Chrysler says it has a plan that will keep it competitive and keep the changeover orderly. For now, the Ram is the most heavily discounted vehicle out there.

For a dealer in Ohio, the matter of 120-day inventories really comes down to gas prices. "Until we get gas under three bucks a gallon," he said, "these pickups are not going to move." We're sure that no one wants that to be true, because if it is, there will be brand new 2008 Rams on showroom lots for a long time.

[Source: Automotive News, sub req'd]

In case you missed our update on the original post: mere days after rolling out a neoclassic Challenger done up like the lead character in Vanishing Point, Erich Heuschele stuffed it into a tire wall at Road America. Hey, things happen. At least only his ego was bruised; the damaged car was driven 200 miles without incident, proving that the scarring was little more than a flesh wound.

The nice thing about being in an automaker's inner circle is that you can make a phone call and get a car dropped off like a cup of coffee from an intern. Breaking the early morning stillness of a Sunday sunrise, an orange Challenger SRT-8 sporting black stripes rode into the pits at Iowa's Mid America Motorplex. One Lap rules preclude running for points after a vehicle replacement, so co-drivers Heuschele and Gillies are competing for giggles and exposure at this point. Never fear, though, the white-dunked Challenger is currently undergoing repairs, and should resurface for the Targa Newfoundland.

[Source: CarDomain]

If you have a Dodge Ram in the driveway and someone claiming to be Jim Press calls you asking if you're satisfied with your truck, it just might be him. Chrysler recognizes that it has a customer service problem, and the Pentastar is going to extraordinary lengths to correct it. Its top 300 executives and directors are participating in a program called "Customer First" that puts a priority on -- you guessed it -- the customer. The executives, even guys named Nardelli, Press, and LaSorda, are responsible for at least one customer call per day, and all execs will man at least one shift at Chrysler's customer call center.

The Pentastar elite are also partaking in a three month competition to see who can generate the most sales. We don't know what the prize is for the winner, but whomever claims top sales should get something really, really good. Like a lifetime supply of Chrysler Sebrings.

[Source: Detroit Free Press]

Click above to see what the Vanishing Point Challenger looked like before

The Chrysler employees who entered the prototype Dodge Challenger in this year's One Lap of America may have taken the car's Vanishing Point theme a bit too seriously. Just like in the classic film, the stark white Challenger came face to face with a solid object. The car met its demise in Round 2's time trial event at Road America after getting loose through turn 1. It then left the track and came to a stop perched atop a tire-wall. This course of events departs slightly from the original movie plot, where the Challenger did not meet its destructive fate until the final frames. The film version also somehow managed to survive its own slew of off road adventures without much harm, proving that Hollywood doesn't necessarily mimic real life. Fortunately the Challenger driver, Erich Heuschele, came away from his off track excursion unscathed. The crew has reported that the car will be out for the remainder of events, though it was spotted leaving the track under its own power so a return might be a slim possibility. Check out the source link below for more images of the carnage.



5/4/08 - 2:40 PM EST - UPDATE: The team came back today with a second, orange Challenger, but since One Lap rules forbid changing cars mid-campaign, they're out of the running for points. On a related side note: one of the Chrysler employees drove the wrecked Challenger some 200 miles with no mechanical issues. The vehicle is current at a friend's shop, being repaired and prepped for the upcoming Targa Newfoundland Rally.

[Source: Car Domain Blog]