Car brands with the most and least loyal owners
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- Image Credit: Matelly via Getty Images
Be true to your brand, or not
Among the many ways you can measure the health of an automaker – safety ratings, quality ratings, owner satisfaction, resale value – one of the interesting ones is loyalty, measured by whether someone trades in his or her existing car for another of the same brand, or not. It's interesting because it gives an idea whether a company is building cars people like and consider safe, and whether owners trust that brand to deliver again.
Edmunds has published the results of its latest survey revealing how loyal people are to each brand. We've assembled the most and least loyal brands here. There are a number of predictable results, and a couple of surprises. Click on the image above for more.
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- Image Credit: Toyota
The Best 1. Toyota: 63%
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See Local DealsToyota Camry Information
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- Image Credit: Subaru
2. Subaru: 61%
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See Local DealsSubaru Crosstrek Information
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- Image Credit: Honda
3. Honda: 60%
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See Local DealsHonda Accord Information
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- Image Credit: 2018 FCA US LLC
4. Ram: 54%
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See Local DealsRam's fourth-place ranking is interesting for a number of reasons. The finish means Ram is the American automaker with the most loyal buyers, and the most loyal truck brand.
Ram does have a bit of advantage in the truck department though, since F-150 and Silverado buyers will be wrapped up in Ford and Chevy numbers. Still, it greatly exceeds GMC, which only has 35 percent of its buyers coming back for more. Ram is also has the most loyal buyers of any Fiat-Chrysler brand, and by a lot. We'll get to that later.
Ram 1500 Information
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- Image Credit: Chevrolet
5. Chevrolet: 54%
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See Local DealsChevrolet Camaro Information
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- Image Credit: Chrysler
The Worst 1. Chrysler: 16%
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See Local DealsChrysler 300 Information
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- Image Credit: Smart
2. Smart: 19%
The only thing that surprises us about Smart's loyalty is that it beat Chrysler. Not that the Smart is that bad, but it's impractical and a bit expensive. It's also only available as an electric car now. But even when gas ones were available, they weren't any more efficient than larger cars that cost the same.Smart ForTwo Information
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- Image Credit: Dodge
3. Dodge: 19%
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See Local DealsDodge Challenger Information
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- Image Credit: Mitsubishi
4. Mitsubishi: 21%
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See Local DealsMitsubishi Outlander Information
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- Image Credit: 2018 FCA US LLC
5. Fiat: 22%
Despite a tiny line-up (in more ways than one) and unimpressive sales, Fiat can stand proudly as having the third most loyal owners in the Fiat-Chrysler family. Jeep was second in loyalty with 41 percent. Fiat has recently made its lineup a bit more appealing by making a more powerful turbocharged engine standard on all 500s.Fiat 500 Information
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- Image Credit: Edmunds
And the rest
Among the mainstream brands (i.e. not luxury), Hyundai and Kia were just barely behind the top five. Ford, Mazda, and Jeep were right in the middle, and right behind the bottom five were Mini, Buick, and GMC.
Edmunds also compared 2017 numbers with 2007, and it's interesting to see which companies have gained and which have lost. Subaru, Mazda, Mini, Jeep, and Kia all made big increases. Mini and Mazda had the biggest increases. Mini increased by more than double, going from 9 percent to 24. Mazda also saw a big gain going from 23 percent to 44 percent.
On the flip side, Dodge and Chrysler plummeted. Dodge dropped from 37 percent to 19, and Chrysler went from 29 percent to 16.