10 Articles
Study
One and Done: Study says most hybrid drivers don't buy another

How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011.

Study
One and Done: Study says most hybrid drivers don't buy another

How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011.

Study
Consumer Reports survey suggests buyers don't see differences between car companies

Today's vehicles are more powerful, more efficient and safer than ever before. In fact, today's car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world's major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota, Zach Bowman

Study
GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is ha

Study
Hyundai bumps Toyota, Honda from top of owner loyalty charts

Hyundai is continuing its climb to the top. Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty. According to data gathered from online sales

Subaru letting owners show loyalty, hobbies with free badge program

Have you seen those Subaru commercials that feature mud-covered Outbacks? You know, the ones where they talk about the thick layer of terra firma as a badge of honor? Well, if you don't like your Subie to stay filthy for long, Subaru has another way to showcase your

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus

Hybrid drivers most brand-loyal

Click above for more high-res shots of the 2007 Toyota Prius Touring