We are right on the precipice of the launch on an all-new generation of the Smart Fortwo in July. While the current one isn't exactly loved by US reviewers, the latest model rides on a fresh platform shared with the Renault Twingo in Europe. The company seems to be aiming for wider success this time with both two- and four-door versions on the way. In two new videos, the automaker cheekily shows us exactly what not to expect from its upcoming vehicle with a promo for its biggest city car ever.
smart fortwo Videos
Smart has tried its darnedest to diversify. It introduced the Smart Roadster in 2003 and the Forfour in 2004. It even did the Crossblade speedster in 2002. But each of those has fallen by the wayside, leaving the Fortwo as its only product. But that's all about to change.
A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Smart is just about ready to launch the all-new generations of the Fortwo and Forfour. It might be hard to get excited for a car with such a mixed reputation, but the company has high expectations for the updated models. In a new video, Smart teases some nearly final prototypes during arctic testing in Sweden.
He's not actually a Smart ForTwo owner – he's a guy who built a custom chassis with a Chevrolet big block at the front that can fit a ForTwo body. And yes, there's almost nothing under that diminutive skin except a tube frame, an engine and a seat – the driver's helmet can't be more than a few hairs away from the back glass.
After spending a few days with the recalcitrant mechanism that masquerades as a transmission in the Smart Fortwo, we can admit we've pondered all sorts of ways to prematurely end the car's life. An impromptu hardcore off-road excursion has figured prominently in at least one such scenario. Evidently the marketers behind Smart have entertained similar thoughts, or at least spent some time contemplating the old chestnut that goes something like, "Who makes the best off-roader? Hertz." After all, h
Drama, suspense, romance, horror – just about everything you might want from a great big-budget flick has been packed into this minute-long masterpiece from Smart (or its ad agency, anyway).
For such a Lilliputian car, the Smart ForTwo has giant staying power. The hatch that still gets wary glances is not only still kicking here in the U.S., it's done ten-straight months of year-on-year sales increases. That kind of sales trend calls for an ad campaign, and we have it in three new 15-second – bite-sized in Smart-speak – commercials.
Last year, Rinspeed introduced its Dock+Go concept at the Geneva Motor Show, a Smart ForTwo Electric Drive with a wagon attachment whose wheels could recharge the battery. The Swiss tuner thought the idea so good that this year, instead of conjuring something just as wacky, they went even wackier: the new Dock+Go holds steady on the "go" but adds an extra dock in the form of what Rinspeed calls a wheeled backpack.
Tonight, the Smart Fortwo will finally hit primetime. The tiny city car came to the U.S. market in 2008, but it was never advertised on TV. Early on, the car didn't need any help to move units: for the first year-and-a-half on the market, an average of 1,916 Fortwos were sold per month. After that, well...