6 Articles
VW offers $2,000 to keep owners loyal

Volkswagen hopes to encourage its existing customers to trade in for new models with $2,000 customer loyalty incentives in the wake of the diesel emissions scandal.

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers – just to keep the ones they have and try to attract others.

2011 and 2012 Leaf buyers get $1,000 loyalty cash to buy another Nissan

Own a Leaf? Nissan would like to keep buyers of its all-electric car it in the proverbial family by offering a $1,000 loyalty discount towards other Nissan vehicles, even those dirty, nasty gas-powered ones.

Love your hybrid? Apparently not that much

Click above for a high-res gallery of the 2010 Toyota Prius

R.L. Polk hands out awards for loyalty; GM and Toyota clean up

R.L. Polk & Co. announced the winners of its 11th Automotive Loyalty Awards during the 2007 Automotive News World Congress a week or so ago. Some of the companies and cars that won may surprise you. First off, General Motors won the Overall Manufacturer award... for the seventh consecutive year. While GM's future is looking a little rosier right now, the past seven years were not as kind. Turns out GM faithful didn't care. Next up is the Make, or brand, with the most loyal customers. You'll

J.D. Power reports Toyota ranks highest in customer retention

J.D. Power and Associates released its 2006 Customer Retention Study today, and to no one's surprise Toyota tops the list. The Japanese automaker averages a 63.9 percent customer retention rate, which means that of people who purchase a Toyota vehicle, about 64 percent purchase another one as their next vehicle. Toyota actually beat out its own breth