44 Articles
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Fiat turns to Funny or Die with new Italian-centric video spots

The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on F

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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.

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Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.

Los Angeles
2014 Fiat 500C GQ Edition mans up [w/videos]

Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to re

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Bianchina is the Italian car you never knew you always wanted

In the 1950s and 1960s, America was filled with big, V8-powered land yachts, with brutal straight-line speed and questionable handling. Europe, on the other hand, was filled with interesting, characterful superminis like this Autobianchi Bianchina. (Ok, so we're generalizing a little... roll with it.) Based on the Fiat 500 and originally unveiled in 1957, the Bianchina was available in a variety of bodystyles, ranging from sedan, to cabriolet, to

Frankfurt
Abarth 595 50th Anniversary Edition is a birthday present worth waiting for [w/video]

Props must be paid to the people at Abarth, who could've celebrated the 50th anniversary of the 595 – the model that put this performance brand on the map back in the 1960s – with a special edition appearance package and called it a day. But no, that's not how Abarth does things. Instead, it is producing 299 units of this 595 50th Annive

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Fiat 500 Abarth made from models in body paint [w/video]

Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)

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Fiat 500 commercial expanded into 'Sexy People' music video

The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and t

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The right way to own and operate a vintage Fiat 500

Annetta Calisi and her husband have restored their Fiat 500D to the same specification with which it left the factory in 1964. The result is a cheeky yellow cinquecento that looks the part of a 1960's movie star car. For that matter, so does Annetta, who dresses appropriately mod for this latest Petrolicious video, The Speed of Sunshine.

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Lamborghini-powered Fiat 500 blows our minds

We suppose that it was fate that eventually someone would take a vintage Fiat 500 and wrap it around a 6.2-liter V12 plucked from a Lamborghini Murcielago. Seeing as how both the 500 and the Murcielago hail from Italy, it was only a matter of time before the two got drunk and made either the best or worst decision of their lives depending on who you ask.

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Consumer Reports kinda, sorta likes the electric-powered Fiat 500e

Last month, Consumer Reports decidedly panned the Mitsubishi i after a test drive of the small electric vehicle. The magazine doesn't dislike everything little and battery powered, though, and was quite a bit kinder to the Fiat 500e, saying it is "actually kind of a cool little car."

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Is the Fiat 500L the new, smaller swagger wagon?

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Jeffrey N. Ross

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Fiat confirms 500 Abarth Cabrio for LA with F1-inspired video

In addition to the electric 500e, Fiat will be debuting a new 500 Abarth Cabrio under the lights of the Los Angeles Auto Show later this month. And to get everyone excited about the scorpion-stung droptop, Fiat has launched this promo video showing the cars zipping around a track at the hands of Steven J. Ewing

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Fiat readying stripped-down 500 Cafe Racer concept for SEMA

We don't remember the last time we heard the phrase "cafe racer" applied to a car, but we'll get to see just such a beast at this week's SEMA show. Fiat is applying the cafe racer philosophy to a 500, which means chopping it, dropping it and stripping the lightweight machine down even further, "Taking it down to the essence of what you need to drive a car."

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Jay Leno burns rubber in a Fiat 500 Abarth

As you can see from the screen grab above, some people get to have all the fun. Jay Leno, who owns more cars than you will ever drive in your lifetime, was graced with the presence of a Fiat 500 Abarth at his garage.

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Did Fiat just reveal the new 500T in its new commercial?

Fiat may have given us all an early glimpse of its upcoming 500T in a new ad. The Italian automaker has just released a new one-minute commercial called "Immigrants" showing a flotilla of submarine 500 models working their way from Italy to New York via the M

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