FIAT 500 Videos
The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on F
A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Fiat dealers recently welcomed the five-door 500L into their 'studios' as a much-needed second model line, but franchisees are still clamoring for additional new model ranges as most struggle to reach profitability. There's more in the pipeline for the reborn brand, but in the meantime, Fiat continues to re
In the 1950s and 1960s, America was filled with big, V8-powered land yachts, with brutal straight-line speed and questionable handling. Europe, on the other hand, was filled with interesting, characterful superminis like this Autobianchi Bianchina. (Ok, so we're generalizing a little... roll with it.) Based on the Fiat 500 and originally unveiled in 1957, the Bianchina was available in a variety of bodystyles, ranging from sedan, to cabriolet, to
Props must be paid to the people at Abarth, who could've celebrated the 50th anniversary of the 595 – the model that put this performance brand on the map back in the 1960s – with a special edition appearance package and called it a day. But no, that's not how Abarth does things. Instead, it is producing 299 units of this 595 50th Annive
Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.)
The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and t
Annetta Calisi and her husband have restored their Fiat 500D to the same specification with which it left the factory in 1964. The result is a cheeky yellow cinquecento that looks the part of a 1960's movie star car. For that matter, so does Annetta, who dresses appropriately mod for this latest Petrolicious video, The Speed of Sunshine.
We suppose that it was fate that eventually someone would take a vintage Fiat 500 and wrap it around a 6.2-liter V12 plucked from a Lamborghini Murcielago. Seeing as how both the 500 and the Murcielago hail from Italy, it was only a matter of time before the two got drunk and made either the best or worst decision of their lives depending on who you ask.
Last month, Consumer Reports decidedly panned the Mitsubishi i after a test drive of the small electric vehicle. The magazine doesn't dislike everything little and battery powered, though, and was quite a bit kinder to the Fiat 500e, saying it is "actually kind of a cool little car."
In addition to the electric 500e, Fiat will be debuting a new 500 Abarth Cabrio under the lights of the Los Angeles Auto Show later this month. And to get everyone excited about the scorpion-stung droptop, Fiat has launched this promo video showing the cars zipping around a track at the hands of Steven J. Ewing
We don't remember the last time we heard the phrase "cafe racer" applied to a car, but we'll get to see just such a beast at this week's SEMA show. Fiat is applying the cafe racer philosophy to a 500, which means chopping it, dropping it and stripping the lightweight machine down even further, "Taking it down to the essence of what you need to drive a car."
Fiat may have given us all an early glimpse of its upcoming 500T in a new ad. The Italian automaker has just released a new one-minute commercial called "Immigrants" showing a flotilla of submarine 500 models working their way from Italy to New York via the M