Truck

General Motors took dead aim at the Ford F-150 during the Super Bowl by airing a spot for the Chevrolet Silverado. The ad featured a post-apocalyptic scene where only Silverado owners survived the end of the world and Ford customers were left to fade into the fossil record. Interestingly enough, ...

The Chicago Auto Show was commonly known for years as a truck show, with automakers using the McCormick Place to show off their sport-utility vehicles and pickups. And while trends have indeed shifted in the automotive world (SUV is a dirty word these days), some companies still take time to ...

The Super Bowl ad for the Chevrolet Silverado shows that the rivalry between Chevrolet and Ford still rages strong. But is there room for another brand or two to mix it up in the battle for pickup supremacy? Not according to General Motors marketing chief Joel Ewanick. Fox News reports that ...

Chevrolet is having some pointed fun with its apocalyptic Super Bowl ad featuring the Silverado called "2012," only the fun is pointed directly at Ford, which finds it a little too sharp to be all that much fun. So on the eve of the big game, Ford sent Chevy a cease-and-desist letter to pull the ...

There's something inexplicably mesmerizing about watching a factory in action. Seeing the innumerable complex mechanisms mesh in perfect harmony to create the products we know and love is part of what makes shows like National Geographic's Ultimate Factories so interesting. Now the program is ...

Chevrolet continues its onslaught of Super Bowl ads released before this Sunday's big game, clearly hoping that volume plays in its favor when the points are tallied by marketing analysts on Monday. Today's commercial, entitled "2012," stars the Chevrolet Silverado in a post-apocalyptic world. ...

The new-generation 2012 Actros big rig has already won Truck of the Year – for the fourth time – and Mercedes-Benz figured it would have some fun letting other truck people know about its semi. It kitted an Actros out in the eggshell hue and black-and-yellow sign that's standard-issue ...

The Ford F-150 has just picked up a doppelganger in China. According to CarNewsChina, Jianghuai Auto Corporation has just unveiled its new 4R3 pickup, and sure enough, the vehicle looks to be a near carbon copy of America's best-selling truck. JAC reportedly wants to provide buyers in China, ...

This year's selection for North American Truck of the Year was something of a sign of the times as the pool of nominees didn't really fit the traditional definition of "truck" – beasts of burden with features like a low range, open bed and/or body-on-frame construction. Not only were all ...

Ram is set to introduce a new top-of-the-line pickup at the 2012 Chicago Auto Show next month. The Ram Laramie Limited treats buyers to all the niceties we've come to expect from the so-called "ultrapremium" truck segment. Leather seats with contrasting piping, piano-black trim, LED ambient ...