The next 18 months will be huge for BMW's MINI brand. Execs are looking for big sales increases by 2011, and the fuel efficient little car company is adding 17 dealerships to its retail network in that time frame to help get the job done. The additional dealerships will predominantly go to urban areas that don't currently have a MINI presence, bringing the total figure to 100 dealerships in the States. MINI is looking for a "double digit increase" from 2008's record 54,077 U.S. sales by 2011; a number that is impressive considering the current state of industry sales, but more likely due to the addition of a new model line (Clubman) as much as anything else. With more dealers in the fold, the lofty sales goals ought to be attainable, though, provided the nation's economy improves.

The first new dealer network, which comes online later this year, will be in Birmingham, Alabama. The next 18 months will see still more openings in urban hotspots like Austin, Texas and Seattle, Washington. For a complete list of new locations, hit the jump to read the press release.



[Source: BMW]

While it's certainly fair to pick nits and say that Mini's revival under BMW has resulted in a markedly different product than Sir Alec Issigonis' original machine, it's also fair to say that the world has once again embraced the friendly-faced little guy with open arms like few other automobiles before or since. As it was in the beginning, the Mini is a bona-fide cultural phenomenon, effortlessly transcending social and economic classifications to become the darling of auto enthusiasts and trend setters everywhere. Critically, as before, it's a also great steer – a nimble, tossable car capable of running rings around bigger, more powerful machinery on-track and off.

Consider it fitting, then, that Issigonis' big little achievement celebrates its 50th anniversary with a new, nicely done short film called Rebel Without Pause. The video features both contemporary and classic Minis in both modern and archival footage, and conveniently, it's available after the jump.

[Source: Mini]

Driving a small car in the urban environs they're so well suited for can add up in big repair bills, says the Insurance Institute for Highway Safety. Low speed incidents in parking lots and on tight city streets are everyday occurrences that seemingly shouldn't cost a lot to set right, but they apparently wind up costing consumers many thousands of dollars each year. The smallest cars on the market also have tiny price tags, making the price of repairs a much larger percentage of what the vehicle cost in the first place. The IIHS recently evaluated the bumpers of some of the tiniest vehicles on the market in low-speed incidents, and the results dovetail with the agency's equally low impressions of vehicle-to-vehicle impact performance of small-segment vehicles. A new damage assessment criteria was used to more closely mirror reality, and the cars underwent four tests: two corner impacts and two full width impacts on the bumpers.

Of the seven cars tested, only the Smart ForTwo earned an "acceptable" rating, with most of the pack scoring "poor." Worst was the Kia Rio's startling $9,380 total damage tally, by far the most expensive showing in the test. The Honda Fit and Mini Cooper may be more highly regarded in the small car segment, but both of those models also score poorly.

In diametric opposition to what anyone might actually enjoy driving, the Smart ForTwo and the Chevrolet Aveo came out best in terms of repair costs, bashing their way to $3,281 and $4,490 in total damage, respectively. It's clear from the IIHS' testing where bumpers often failed to engage or slid under the test barrier, that the way improve on the tests is to pay closer attention to bumper position in all circumstances when designing a car. If the bumper doesn't match up properly, bodywork ends up bearing the brunt of the impact, making even low-speed collisions expensive propositions. Hit the jump to see a video and a chart of the results along with the full release.

[Source: Insurance Institute for Highway Safety]

Although it actually debuted at the Mini United Festival at Silverstone late last month, the special edition Mini Cooper John Cooper Works World Championship 50 (good luck getting all of that script on the hatch lid, gents) has finally received a full slate of details and press images.

The special edition was designed to celebrate the 50th anniversary of the start of the Mini's motorsports successes, as well as John Cooper's victory in the F1 Drivers' and Constructors' Championship with Jack Brabham manning the controls. Limited to just 250 examples, the MCJCWWC50 features the standard JCW's 211-hp turbo four, along with a full slate of celebratory garnishes inside and out.

Available exclusively in Connaught Green (a new color for Mini), all examples receive Pepper White stripes down the hood and roof, a color scheme designed to invoke the livery of Cooper F1 cars. There are also cross-spoke Challenge alloy wheels finished in black, a bunch of carbon-fiber bits (hood scoop, rear diffuser, mirror caps, tailgate handle) and special numbering. The model was designed in conjunction with John Cooper's son, "John" Michael Cooper, whose signature appears on the hood stripe and on a special fascia plate.

Inside, there's carbon black leather with red piping and stitching throughout, along with more carbon fiber bits (fascia, door handles), an Alcantara steering wheel, and a six-speed manual gearbox – no torque converters allowed in this celebration.

All-in, this looks like a tidy package not just for collectors, but enthusiasts as well. No word yet on how much this limited-edition hatchback will cost, but if Mini's current pricing stratagem is anything to go by... it won't be cheap.

Back in 2001, BMW revived the Mini brand by unveiling a new Cooper model that updated the classic English design of the original while growing the car's trademark size just enough to fit the engineering, safety equipment and conveniences that modern drivers demand. It was a perfect play, and if Mini sales haven't exactly set the world on fire here in the U.S., that's only because the brand has been alone in teaching American car shoppers what Europeans already know: Premium small cars are worth every penny. In other words, Americans generally associate the value of a vehicle with its size – the more you pay, the larger a vehicle you should get. The Mini Cooper exists in stark contrast to this notion.

Fast forward to 2009 and we're already a couple of years into the second generation of the modern Mini Cooper, also known as the R56. The redesigned hatchback was joined last year by the long-wheelbase Clubman and the R56 lineup is now complete with the arrival of the convertible model. Our tester, a 2009 Mini Cooper S Convertible, will challenge the notion that value equals size. Why? Aside from opting for the high-performance John Cooper Works trim, the convertible is the most expensive model in the Mini lineup, and the S model makes it even more so. The total tally for our tester, including $650 in destination charges, is $32,700. Read on to find out if the Mini Cooper S Convertible is packed with enough value to prevent its sticker shock from sending you into cardiac arrest.



Photos Copyright ©2009 John Neff / Weblogs, Inc.

People love to imagine bigger and better things for the long-running MINI. Whether it's a new Speedster version or a revived MINI Moke, the platform inspires daydreaming. Apparently, it aspires, too, to a more pimped-out existence. Rumors of a Rolls Royce-branded MINI have been floating around recently, stoked most recently by a series of pictures taken recently at London's famous Park Lane MINI dealership. Sadly, this is not a production Rolls-Royce MINI. Instead, this is a MINI made for "a recent dealer event," and a MINI spokesperson told theSwitchback that a MINI Rolls has not yet been approved for production. Sorry. Still, anyone who's going to do any speculation about the MINI/Rolls-Royce collaboration could use this car as inspiration: it's got magnolia-colored leather practically everywhere, including the roof lining and the air vent bezels. Everything else is covered in walnut wood and glossy piano-black trim. It may not be a production preview, but it sure is a pretty MINI.




[Source: Total MINI via MotoringFile]

From the base model all the way up to the JCW, there's no shortage of trim levels available for the Mini and its various body-styles. But if you're looking for something a little different, BMW tuner par excellence AC Schnitzer has released a full tuning package for the latest R57 Mini Cabrio.

The treats start under the hood, where Schnitzer takes the Cooper S and pumps it up from 175 horsepower (good) to 208 horsepower for the domestic market (better) or 226 horsepower for export (booyah!). Not the kind of tuning house to tweak the engine and leave the rest untouched, AC's also offering a limited slip differential, an adjustable suspension setup, a sport exhaust. Naturally, the buyer can trim out their Cooper with manner of visual upgrades, too, from the aero package to the various rolling stock options and all the requisite decals and interior trim touches.



[Source: AC Schnitzer]

To go along with the Mini 50 Camden and Mini 50 Mayfair, spotted at the Mini United gathering this weekend was a British Racing Green treat: the Mini JCW World Championship 50. The 50th anniversary JCW special gets an exclusive non-metallic BRG finish, Pepper White roof and stripes, JCW aero kit, cross-spoke Challenge alloy wheels in jet black, carbon black leather seats with red piping, and Alcantara JCW steering wheel, and a sport suspension along with carbon fiber bits and identifying plaques throughout.

There are no engine mods, so you can probably expect the same 208 hp in the current JCW coupe. But the exclusivity is going to cost you. According to MotoringFile's sources there will only be 250 examples produced, with the price in Europe reported to be €40,000. A U.S. allotment is still undeclared.

[Source: MotoringFile]

Gearing up for production of the Silver Ghost, Rolls-Royce recently put out the call for craftspeople good with wood, leather, and paint. If a new MotoringFile report is true, if any of you get the job, you might be making wood veneers not just for the new plutocratic sedan, but for a few special Mini models as well.

Word is that Rolls-Royce will be developing a range of "coachbuilt" factory options, lumped together as options packages for Mini that you can order at your dealer and that would be administered at the Oxford plant. It is also being suggested that the Rolls name will somehow be attached to the special Coopers as well. You can let your Mini dealer know if you're interested in the program, but based on the estimated price of some other special edition Minis, well, be prepared to pay a lot of money.

[Source: MotoringFile | Image: Automoblog.net]

To celebrate 50 years of all things small and wonderful, MINI held a little party at one of England's most iconic racetracks, Silverstone. The event was equal parts racing, music festival and fashion show, highlighted by a concert by "modfather" Paul Weller, he of The Jam and The Style Council fame.

This was the third edition of the event, dubbed MINI United, and for MINI's 50th birthday it attracted a crowd that was anything but mini. Some 25,000 enthusiasts made it to the party, driving more than 10,000 Minis and representing 40+ countries. Folks from as far away as Russia, the United States and South Africa descended on Silverstone with their customized Coopers.

It was also a golden opportunity to show off the company's newest specials, the Mayfair and the Camden, as well as the George Harrison tribute MINI. Common folk and celebrities alike partook, including iconic British designer Mary Quant, inventor of the miniskirt. Quant even admitted that the name of the short skirt owed more to her love of her own little car than to the garment's length.

Among the thousands of cars on hand, a bunch of customized MINIs were displayed, with artwork by designer Paul Smith, David Bowie, Kate Moss, Missoni and illustrator Alan Aldridge among others. There's a gallery of pics from the event below, and a full press release after the jump.



[Source: MINI]