Although claiming that "we need a balanced approach that avoids harm to Americans dependent on larger cars and light trucks," according to Gloria Bergquist, the group is not really taking a balanced approach in the states the ads will be heard and shown in. According to this article, "the alliance said it would spend "way north" of $1 million on the ads to be run in Arkansas, Delaware, Idaho, Louisiana, Minnesota, Montana, Nebraska, North Dakota, Pennsylvania and Wisconsin -- all states with high percentages of truck and SUV owners."
The ads are said to be targeted towards truck owners and mothers who drive larger vehicles and are concerned with safety. The idea is that fuel mileage regulations would make it more difficult for consumers to purchase heavy duty, work capable pickups and for mothers to find safe vehicles.
Grassroots efforts are also said to be in effect to contact retirees from the large automakers with similar information. At this time, automakers are under regulations that were created in 1975 to regulate fuel economy. So, all of you consumers out there, what do you think?
[Source: Detroit News]