The company wants to show how expensive car ownership can be.
It once stood for performance. Now it's for saving fuel?
Autopilot Buddy overrides built-in safety features.
The 306-horsepower Civic Type R is good for record setting.
Ford, GM and Ram are all throwing down.
Hyundai adds exterior and interior perks, safety tech to boost sales of the midsize sedan.
Using a car to pull an airplane is nothing new. We've seen a Volkswagen Touareg V10 TDI, a Nissan Patrol and a Porsche Cayenne Turbo S all tug widebody aircraft. A few years ago, there was even a Toyota Tundra that pulled the Space Shuttle Endeavour across the 405 in Los Angeles. Now Australia's Qantas Airways has joined the fray, using the all-electric Tesla Model X P100D.
A not-so-long time ago, in a marketer's office not that far away, someone saw that there was going to be a new Star Wars movie called "Rogue One" and said, "Hey, Nissan sells a car called the Rogue. This is a perfect! Call up George Lucas immediately, or Mickey Mouse, or whoever's in charge over there."
Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car.
It adds another word.
Ford builds the world's largest billboard in Madrid to advertise its tiniest crossover, the EcoSport.
There's some interesting lighting technology baked in the new Santa Fe.
The car drives up a stream.
This is the coupe version of the Mercedes SL.
Google compiles its first Automotive Trends Report, based on search data from three global markets. Americans' first loves are dogs and cameras.
Our favorite was a Jeep Wrangler commercial.
Steven Tyler, a 'Black Panther' promo and a chance to win a Mercedes-AMG C43 Coupe.