Marketing is a huge part of the automotive industry. Autoblog's editors and experts track the latest advertising campaigns, commercials, and promotional videos of the world's biggest car companies.
3,415 Articles
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It's no space shuttle, but it's still pretty impressive

Using a car to pull an airplane is nothing new. We've seen a Volkswagen Touareg V10 TDI, a Nissan Patrol and a Porsche Cayenne Turbo S all tug widebody aircraft. A few years ago, there was even a Toyota Tundra that pulled the Space Shuttle Endeavour across the 405 in Los Angeles. Now Australia's Qantas Airways has joined the fray, using the all-electric Tesla Model X P100D.

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On this May the 4th (be with you), enjoy this tenuous marketing tie-in

A not-so-long time ago, in a marketer's office not that far away, someone saw that there was going to be a new Star Wars movie called "Rogue One" and said, "Hey, Nissan sells a car called the Rogue. This is a perfect! Call up George Lucas immediately, or Mickey Mouse, or whoever's in charge over there."

Official

Events take place at select Mazda races

Using a video game as a feeder racing series is nothing new. Sony and Nissan have run the GT Academy for years now, rewarding the best Gran Turismo players with the chance to drive a real car. It seems Mazda wants a piece of the action. This year, it will host an iRacing Hot Lap Challenge, giving the best players a trip to the 2019 Rolex 24 at Daytona. The two fastest drivers will race head-to-head, with the winner earning a test drive in a Mazda MX-5 Miata Cup car.

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But here's why floormat alliance is a good thing for the track

It adds another word.

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It would take three EcoSports to tow the ad

Ford builds the world's largest billboard in Madrid to advertise its tiniest crossover, the EcoSport.

Teased

There's some interesting lighting technology baked in the new Santa Fe.

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Jeep Cherokee driving-up-a-stream ad shows habitat destruction

The car drives up a stream.

Teased

The C107 was teased in a new video.

This is the coupe version of the Mercedes SL.

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First Google Auto Trends report explores what drivers worldwide are looking for

Google compiles its first Automotive Trends Report, based on search data from three global markets. Americans' first loves are dogs and cameras.

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Our favorite was a Jeep Wrangler just doing what a Jeep Wrangler does

Our favorite was a Jeep Wrangler commercial.

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A ‘Black Panther’ Lexus promo and a chance to win a Mercedes-AMG C43 Coupe.

Steven Tyler, a 'Black Panther' promo and a chance to win a Mercedes-AMG C43 Coupe.

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The pups were last seen helping unveil the new Ascent in L.A.

"With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners."

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No cost or features details yet, but here's a cool tour of what they'll look like.

XL, XL Chrome, STX, XLT, XLT Chrome, XLT Sport, Lariat, Lariat Chrome, and Lariat Sport. The gang's all here!

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It's a sportbike. It's a cruiser. And we wish it would happen.

Kawasaki resurrects its futuristic three-wheeled, transforming, electric Concept J motorcycle in promo video.

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Apparently the steering wheel is a good drum.

And that's about all it says about the Navigator.

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Koenigsegg released the video to celebrate social media followers.

It's not pretty, but it looks fun.

Los Angeles

The First Order brings some serious firepower to the show floor.

We're in nerd heaven.

Base prices for coupe and convertible revealed.

Executive reveals the numbers at the L.A. Auto Show.

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Volvo tweets that it will cease advertising on Sean Hannity's show, then deletes the tweet.