Marketing/Advertising

Can Oscar Meyer's renamed 'Frankmobile' cut the mustard?

'Please do not lick' the Frankmobile

With F-150 Lightning in Norway, you can ford a fjord in an electric Ford

The electric pickup is headed to Scandinavia

Tesla abandons Mercedes battle to take on the likes of Ford

Mainstream makers beware

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Defender and Discovery will become standalone brands, even with their own showrooms

Hyundai shows surprise Disney-themed Ioniq 5 in New York

There's not much to it, but your kid will probably want one anyway

BMW applies to trademark more than 40 new model names

Could simplify the current naming scheme. Or it might not

Dodge Demon 170 revealed: 1,025 horsepower and packing a parachute

Ethanol-fueled Challenger is Last Call with alcohol — and yes, a drag chute is an option

GM's truck production cut signals a turn in U.S. auto sales

It's that or offer discounts as inventories grow

For EV drivers, realities may dampen the electric elation

An essay in The Atlantic looks at the pros and cons of electric driving

How Ford, CATL worked for years to seal deal on a $3.5 billion battery plant

Taiwan trip, 'Trojan horse,' tech 'hypocrisy': Geopolitics cast a shadow over it all

Porsche 911 Carrera RS 3.8 stars in 'Transformers' Super Bowl ad

The 911 known as Mirage is the hero car in 'Transformers: Rise of the Beasts'

Super Bowl attack ad shows Tesla slamming into child-size mannequins and a stroller

The ad was created by The Dawn Project, which campaigns to ban what it calls 'unsafe software'

Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie'

Jeep revived a reggae mega hit for its 2023 Super Bowl spot.

Kia returns to the Super Bowl with the tale of 'Binky Dad'

Come on, dad

GM's Super Bowl ad puts Will Ferrell and EVs in Netflix shows

But only where they make sense

Netflix to feature electric cars from GM and others in programming

Emily in Paris in a Lyriq ... or something like that

Ford boosting Mustang Mach-E production, cutting price by up to $5,900

Ford answers Tesla discounts, reverses price hikes from 2022 — but not completely

Acura Integra Type S briefly teased with wild anime-style video

Anime protagonist Chiaki is back, this time in an anime Integra S

Tesla price cuts have some recent buyers furious

Especially since the cars they bought had gone through several price increases

Tesla slashes prices up to 20% in broad bid to boost sales

It's time to use the 'd' word