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Buick begins a program offering 24-hour test drives called "24 Hours of Happiness." It's meant as a long-term brand builder rather than a quick sales boost.

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In this clip, Lamborghini research and development boss Maurizio Reggiani explains why the Aventador SV is special. He probably doesn't need to say a word because the coupe illustrates the answer perfectly while lapping the Catalunya circuit.

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Volkswagen highlights its new Golf R in a humorous pair of videos featuring racing driver Tanner Foust and sound-effects master Michael Winslow. Watch as they get the Rrr on.

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Tesla Hires Sales Exec From Burberry

BorgWarner buys electric motor maker Remy International. Tesla Model S P85D arrives in Hong Kong soon. Tesla hires Ganesh Srivats for North American sales. Bolloré Bluesummer will be sold through Citroën.

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Plus: Notes On The F-150 Raptor, Lincoln Continental, Julie Hamp, And Mercedes E-Class

We curate news from the week with a spotlight on '80s culture in the auto world. Plus, other notes from the industry.

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Warning: Little kids will be using some very foul language in this amusing spot from Smart, promoting the new ForFour.

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NRG eVgo Plans For 100-kW Future

Toyota of Plano uses Uber drivers for word-of-mouth advertising. Houston Mechatronics brings NASA knowledge to Andretti Formula E powertrain. NRG eVgo plans for the future with 100-kW chargers.

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Infiniti wants you to remember a comedy classic in its new ad for the QX60 that evokes a famous scene from National Lampoon's Vacation.

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Undermining Aluminum As A Material Is Just Bad Marketing

Chevrolet has a new trio of videos that tout the Silverado's high-strength steel and cast aspersions on the aluminum-bodied Ford F-150. It's cowardly marketing at its worst.

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Plus: Notes On The Toyota Mirai, Julie Hamp, And Jaguar Land Rover

We curate the week's events with a focus on Hyundai scoring the NFL's automotive sponsorship. Plus, other news and notes from the industry.

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Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

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The Official Word Is That Things Are Moving Faster Than Expected

The first batteries from the Tesla Gigafactory are now expected within 12 months. This is a bit sooner than was previously planned.

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Plus: Notes On The Ford Focus RS, Nissan Stadium, And Lotus' HQ Relocation

We curate the week's events with a focus on comeback plans for Chevrolet and Alfa Romeo. Plus, other news and notes from the industry.

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Nashville's LP Field is soon to become Nissan Stadium, as the automaker has acquired the naming rights for the venue where the Tennessee Titans play.

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Ford, Galpin Auto Sports, Xbox, and 343 Industries team up to turn an F-150 into a one-off Sandcat battle truck, designed to celebrate the launch of Halo 5: Guardians.

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CarMax is facing renewed controversy in California after a study by two consumer protection groups found that about 10 percent of the vehicles at two stores had pending recalls.

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Tesla Pays Hackers For Help With Website Security, Volta Announces Free Car Charging Model

Tesla's Gigafactory was filmed by drone again. Tesla is rewarding hackers for finding security bugs. Daimler, Bosch and Car2go are teaming up on autonomous parking. Volta is expanding its free EV charging network.

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Fiat has created an interactive billboard in Germany that uses ultrasonic sensors and video to help people parallel park.

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In a new ad from Subaru, a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter.

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Global Rallycross Championship racers Tanner Foust and Scott Speed put aside their motorsports duties to try out a new job at VW. The two of them briefly become the summer interns at a dealership.

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Visa Sponsors Formula E Finale; Renault-Nissan Send EVs To COP21

A Volvo short film shows why electric buses are better. Nissan and BMW will build South African charging network to improve EV sales. Renault-Nissan will shuttle COP21 attendees in its electric fleet. Visa sponsors the Formula E London ePrix.

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