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After the Swiss National Bank suddenly changed its foreign exchange policy, Daimler is adjusting its prices in Switzerland by 18 percent, while Peugeot SA slashes a thousand francs off its prices.

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Mercedes-Benz and Toyota begin the rollout of their 2015 Super Bowl commercial campaigns. Mercedes has ex-wide receiver Jerry Rice trying to debate an eight-year-old about the relative speeds of tortoises and hares, while Toyota has some other ex-pros showing off their dad skills.

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Mercedes-AMG will slot its 5.5-liter twin-turbo V8 into the new GLE63 AMG and the upcoming S63 AMG convertible, but those will reportedly be the final applications of the powerful engine before the newer, smaller 4.0 completely takes its place.

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After taking on the Porsche 911 with its new AMG GT, word has it that Mercedes is casting its eyes upwards at its rival's 918 Spyder, pondering a hybrid hypercar of its own.

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Has Daimler's Ultralux Brand Gone From Overpriced To High Value?

Mercedes-Benz is relaunching its failed Maybach ultra-luxury division – sort of. This 2016 Mercedes-Maybach S600 inaugurates a new sub-brand with a suddenly reasonable-sounding price tag. We drive it and let you know if it still feels like big money.

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Georgia Pushes Its Brand As The Center Of The Automotive South

An international real-estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion?

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A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Even though it's making fun of fashion, plenty of automotive advertising gets caught up in the satire as well. And it stars the Mercedes C111 concept.

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Mercedes-Benz has priced out its princely Maybach S600, giving the ultra-luxurious sedan a sub-$200K price tag.

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When Auto Express asked Dieter Zetsche about getting the Mercedes-Benz reimagined Maybach sub-brand into the premium SUV game, the Daimler CEO replied "Most likely."

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Perhaps recognizing that Germany wasn't challenging enough, Mercedes-Benz has moved testing of its exceptionally capable G-Wagen to snowy Scandinavia.

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If ever there was a case of a car that looks better in pictures, the Mercedes-Benz F 015 Luxury in Motion is it.

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The luxury crossover coupe isn't always the most loved auto segment in terms of styling, but Mercedes-Benz clearly sees room there to grow. The company's new GLE Coupe shows a new take on the styling to challenge the established BMW X6. Whether buyers opt for the GLE450 or GLE63, they get a mountain of power from either a twin-turbo V6 or V8, respectively, with 4Matic all-wheel drive. They're both on display at the 2015 Detroit Auto Show.

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Mercedes-Benz is launching its new AMG Sport line, bridging the gap between its standard offerings and the hardcore Mercedes-AMG stuff. This new C450 AMG Sport is a perfect example of what we can expect, here at the Detroit Auto Show.

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Amidst all of the supercars of the Detroit Auto Show, Mercedes showed off its new C350 Plug-In Hybrid and its 275 hp, 443 lb-ft of torque and 130-mph top speed.

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Mercedes-Benz has taken the wraps off its second AMG Sport model, with the 362-hp C450 AMG 4Matic, at the 2015 Detroit Auto Show.

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"Year Of The SUV" Will Also Showcase GLC, GLS Updates

Mercedes-Benz is calling 2015 its "Year of the SUV." This means, in addition to the debut of the GLE-Class Coupe in Detroit, we'll see the standard GLE-Class (which replaces the M-Class), the new GLC-Class, and the GLS-Class, with some featuring plug-in hybrid variants.

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The 2016 Mercedes-AMG GLE63 S Coupe 4Matic might have a mile-long name, but this luxury crossover coupe has its crosshairs set on the BMW X6 M. With a 5.5-liter twin-turbocharged V8 making 577 horsepower and 561 pound-feet of torque, it bests the Bimmer in power. In addition, this is the first time AMG is using its A-wing front grille on a CUV.

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