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750 horsepower. 0-60 in under three seconds. $530,000 MSRP. Only 500 available. That's the story with the new Lamborghini Aventador LP 570-4 SuperVeloce Roadster, which makes its debut this week in Monterey.

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Lamborghini CEO Stephan Winkelmann confirmed the Italian automaker will debut a one-off supercar at the Geneva Motor Show next year. It's being shown to potential buyers in Monterey this weekend.

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Dream cars can take quite a while to finally obtain. This latest video from Petrolicious shows why waiting for a 1970 Lamborghini Miura P400S is an entirely worthwhile experience.

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Lamborghini looks to enter the white-hot luxury SUV market with the Urus, the production of which will double its vehicle sales and workforce.

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CEO Stephan Winkelmann On Why The Supercar Company Is Building An SUV

Lambo's boss sees the company's second stab at an SUV as a way to grow the business and bring in new buyers.

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But Will Only Show It To Select Customers Behind Closed Doors

Lamborghini is tipped to be bringing a new million-dollar, 12-cylinder hypercar to show clients at Pebble Beach this summer.

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German artist Rene Turrek painted a Lamborghini Gallardo with Captain America, and then covered it up with thermochromic paint.

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According to the latest rumors, Lamborghini will be unveiling the Huracán Spyder at the Geneva Motor Show, making fans wait nearly eight months from now before they can drop the top on its ten-cylinder supercar.

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Solid 50-percent appreciation for a Bavarian roadster and a Bolognese sport-ute sold at auction in Detroit this past weekend show that multi-million-dollar classics aren't the only cars that can prove a wise financial investment.

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Lamborghini is gearing up to unveil the Aventador LP 750-4 Superveloce Roadster, but before it does, our paparazzi have spotted a prototype undergoing testing completely undisguised.

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Lamborghini will be tied up for years to come with the Urus project, and that makes the Asterion's chances for production slim.

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In this clip, Lamborghini research and development boss Maurizio Reggiani explains why the Aventador SV is special. He probably doesn't need to say a word because the coupe illustrates the answer perfectly while lapping the Catalunya circuit.

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Lamborghini showcased a one-off Gallardo speedster in 2005 called the Concept S. It was sold to a private collector, but now it's going up for auction in Manhattan, where you can bet it'll fetch millions.

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Lamborghini is constantly evaluating new technologies, but even if it goes turbo for the Urus, the company's chief executive insists that naturally aspirated engines are the only choice for its supercars, for now.

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Turbo And Plug-In Powertrains On The Table

Building the business case to produce the Urus was no easy task for Lamborghini. But as it gears up for production, we're told it will stay very close to the concept we saw back in 2012.

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Infiniti wants you to remember a comedy classic in its new ad for the QX60 that evokes a famous scene from National Lampoon's Vacation.

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Whether the customer cares or not, Lamborghini is committed to cutting the carbon footprint of its manufacturing operations - staring with a new power plant opened on premises.

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