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Hyundai's Genesis brand intends to enter the market for upscale EVs, though we don't know when or in what form the new model will arrive.

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But which model could go PHEV is a big unknown.

While the full picture of Hyundai's new Genesis lineup comes into focus, reports emerge that the Korean automaker is already planning plug-in hybrid variants of one or more of its models.

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But their Korean bosses may not be so keen to finance the project

Peter Schreyer and Luc Donckerwolke came to Hyundai from the Volkswagen Group, where luxury brands create supercars. But will they manage to convince their new bosses to green-light one for the new Genesis brand?

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Peter Schreyer is in charge of design at Hyundai, Kia, and Genesis, and a profile from Bloomberg shows just how important he is to those brands.

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The Genesis Hybrid Sports Sedan Concept shows that the young brand might be able to take on established players in the crowded segment.

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Genesis has revealed its first ever concept, foreshadowing an entry level sedan that would do battle with the BMW 3 Series, Mercedes C-Class, and Audi A4.

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Automatic Emergency Braking will be standard on virtually every passenger car sold in America by September of 2022, thanks to a new NHTSA-brokered agreement.

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The Genesis New York Concept previews a sport sedan with modern styling, which points toward the new brand's future design language.

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Back home in Korea, Hyundai is offering the vehicle we know as the Genesis G90 as the EQ900L, boasting an extra foot of space in the back to stretch out.

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The luxury car reborn.

Hyundai plans to deliver just as much luxury experience with its new Genesis brand as it does high-end automobile. The market is primed for its concierge luxury and classic refinement.

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