The Second Annual One Show Automobile Advertising of the Year Awards celebrated the best commercials and print spots of the year during the 2015 Detroit Auto Show. The winners came from all over the world and a variety of brands, and we collected them all right here. Check out the best of 2014 and see if you agree.
The Volvo XC90 R-Design at the 2015 Detroit Auto Show is covered in some gorgeous satin blue paint to cover its more aggressive front and rear design. However, the interior offers luxurious comfort with a mix of Nubuck and Nappa leather upholstery and upgraded trim. This is the XC90 for the driver who wants a touch of sport from their Swede.
Volvo Cars may have been acquired by a Chinese automaker, but over at its former parent company, the tide of ownership has gone in the opposite direction as the Volvo Group has acquired 45 percent of Dongfeng's truck operations.
Want some of Volvo's Cross Country goodness, but really prefer a sedan with a trunk over a wagon? You're in luck, friend, because that's precisely what the Swedish automaker has in store with the launch of the new S60 Cross Country.
Volvo will demonstrate a new safety innovation at the Consumer Electronic Show in Las Vegas next month that enables vehicle-to-cyclist communication to warn both a driver and a bicycle rider about an impending collision. It was developed in partnership with POC, a maker of safety gear for gravity sports athletes, and Ericsson, and works through a smartphone app and the Volvo cloud.
The Insurance Institute for Highway Safety is releasing its annual list tallying of the scores for the latest model year vehicles to see how they compare to last year. Judging by the agency's evaluations, the numbers look quite positive. Seventy-one vehicles earned either the Top Safety Pick or Top Safety Pick+ rating so far in its evaluations, compared to 39 at this point last year. Among the latest winners, there have been 33 TSP+ awards and 38 TSP medalists.
Volvo is in the midst of a rebirth of sorts. It's completely revitalizing its product lineup, it's rolling out new powertrain technologies, and as it announced just the other day, it's completely changing directions when it comes to its marketing and sales approach. That will include selling new cars online, pulling out of all but the most essential global auto shows, and ceasing its sponsorship of all activities save for the Volvo Ocean Race. But what about its motor racing activities on land?
Volvo is completely rethinking its marketing strategy with an approach that it calls the Volvo Way to Market. The revised plan means an increase in the company's advertising budget overall and a totally different way to allocate those funds. The most dramatic shift is the Swedish automaker's decision to begin selling its models online directly to customers worldwide.
Volvo is in the midst not only of a complete product line overhaul, but also a powertrain revolution as well. It introduced its new generation of Drive-E four-cylinder engines last year, and with the Twin Engine version in the new XC90, has shown just how much it can make from so little. But now it's going even smaller with a new three-cylinder powerplant.
Some of the equipment from Volvo Trucks is going to be able to get a whole lot dirtier in Europe with the introduction of a four-wheel-drive version of its FL commercial truck. Designed to take on offroad duty, Volvo jacks up the group clearance by 2.4 inches (6 cm) in the front and 4 inches in the rear (10 cm), which also increases the approach angle to 25 degrees. To further keep from getting stuck on the job site or in the middle of the Swedish tundra, drivers can engage low range on the gear