icon

There are very few things that get the unanimous approval of everyone here at Autoblog. One of them is Icon 4x4, which makes impossibly expensive yet worth-every-penny reimaginings of history's best off-roaders. For this year's SEMA Show, Icon debuted something new that had nothing to do with ...

We all know sideways is slow. Kicking the tail out and sending the rear tires blazing may take a heaping helping of skill, but it won't win you any races. That doesn't make it any less awesome, however. Icon has gone through the trouble of crafting yet another drift battle between motorcycle and ...

Icon was kind enough to roll out two vehicles at SEMA 2011 including the company's latest Derelict project. We found this 1952 Chevrolet Business Coupe is a welcome sight among the flashy, polished-to-death SEMA masses. With its Art Morrison chassis, completely reworked suspension, CNC-machined ...

Yes, we've already driven the Icon Bronco. But this is the machine's official debut to the public, and, since it's just as awesome here in Las Vegas as it was in Southern California at the company's headquarters, we've decided to grab another set of live photos for your viewing pleasure. As a ...

Resurrecting Ford's Iconic 4x4 With Style "The watch industry is a very interesting parallel in that none of us need watches anymore," Jonathon Ward, founder of Icon 4x4, offers as a metaphor for his latest project. "The secret to them succeeding and prospering and furthering their design ...

Ladies and gentleman, this is what SEMA should be about. Behold the latest from Icon, the Derelict – a 1952 Chevrolet Deluxe Business Coupe hiding a full arsenal of modern engineering beneath over half a century of patina. The vehicle uses a complete powder-coated Art Morrison chassis with ...

The roadways can be a dangerous place to be, no matter what type of vehicle is moving you and yours to and fro. Though cars and trucks are getting safer year after year, the same can't necessarily be said of motorcycles. While advances like anti-lock brakes, traction control and even airbags have ...

The kids at Icon Motorsports are hitting this whole viral marketing thing square on the money these days. The bike apparel company has just turned out a new video to hawk its wares, and the clip features a trifecta of awesome that the world isn't likely to see again anytime soon. The clip ...

Regardless of where you stand on the "drifting is/isn't a form of motorsports" debate, it's fun to watch a car being piloted on full opposite lock. But is it possible on a motorcycle? Icon ...

Whether it's wrestling a 3,000 lb NASCAR bruiser around a tri-oval for hours on end, sliding a rear-wheel drive Scion tC up Mulholland Drive or coaxing a GT350 around Laguna Seca with a flock of similarly ...