Securing commercial air time during the Big Game isn't exactly cheap, so advertisers typically try to make the most of it by creating some truly remarkable spots. Here's a selection of automotive Super Bowl ads that have stood the test of time.
From the Autoblog stage at the 2016 Detroit Auto Show, Patrick McIntyre interviews Audi Product Manager Anthony Foulk about the brand's future. Topics include Cadillac's future, including its new XT5 and CT6 models.
VW will announce an expansion of its owner goodwill package to models with the 3.0 TDI engine at the Detroit Auto Show. The company will also possibly replace the catalytic converter on the 2.0-liter engine to make it emissions compliant.
Watch The Unveiling of the Audi H-Tron Quattro Concept & 2017 A4 Allroad
Watch Autoblog's coverage of the Audi press conference at the 2016 North American International Auto Show in Detroit. The automaker unveiled its new Audi H-Tron Quattro Concept and 2017 A4 Allroad and our hosts and editors bring you their uncut reaction.