Toyota Prius News

Will offer tech, parts and systems to other manufacturers.

Kinto will award you points based on how well you drive.

Sales dragged down by Camry and Prius.

The badge on the back instantly adds 15 confidencepower.

It's rated at 52 mpg city / 48 mpg highway.

An earlier recall didn't solve the problem

Now it's time to sell more hydrogen and battery electric vehicles.

The standard safety system adds value, though.

Properly equipped and thanks to new heat management tech, the latest Toyota Prius will tow a trailer up to 1,600 pounds.

The 2016 Toyota Prius earned the Insurance Institute for Highway Safety's highest Top Safety Pick Plus award after the hybrid's recent crash test.

As they developed the Prius Prime, Toyota engineers took customer and driver feedback into account. 22 miles of EV range and 120 MPGe are the result.

Toyota dropped the Prius Prime into the New York show mix today, joining the ranks of the mid-level PHEVs with its 22-mile electric range.

Translogic host Jonathon Buckley spent a few days getting to know the all-new 2016 Toyota Prius, filming his impressions along the way. Now in its fourth generation, the popular hybrid receives upgrades in efficiency, driving dynamics, and styling. But will it be enough to win over our host?

Toyota has a team of anime girls in Japan to sell the fourth-generation Prius in Japan through some bizarre advertising. The characters personify every bit of the car, including the engine, soundproofing, and the door chime.

APR Racing's Toyota Prius GT300 racer is set to take on the competition in Japan's SuperGT series with a new, aggressive look and a 3.4-liter V8 hybrid.

Toyota will air a 60-second ad for the 2016 Prius during the second quarter of the Super Bowl.