Toyota Prius News

Toyota expects low fuel prices to reduce global demand for the Prius, and it may sell as few as 300,000 of them annually.

A Toyota rep confirms the fuel economy for the 2016 Toyota Prius at 54 city, 50 highway, and 52 combined for five of the six trims. The Prius Eco does even better.

Can Toyota can reinvent an icon by adding driving oomph to an iconic fuel-sipper? We drive the new, fourth-gen 2016 Toyota Prius to find out.

2016 Toyota Prius may have an all-wheel-drive option.

An entertainment-type Angeleno explains why she chose a Prius and shares her opinion of the 2016 model that was just unveiled.

Toyota revealed the 2016 Prius in Las Vegas and we asked some visiting tourists what they thought of the new hybrid.

The car that popularized hybrids is all new for 2016 and Autoblog was on hand in Las Vegas for the reveal. Autoblog's Adam Morath reports on this edition of Autoblog Minute, with commentary from AutoblogGreen's Sebastian Blanco.

The 2016 Toyota Prius will go on sale in early 2016. Fresh looks and a new platform promise more fun behind the wheel to go with even bigger fuel economy numbers.

Toyota will reveal the Prius online starting at 11:55 PM Eastern (8:55 PM Pacific) Tuesday, September 8 in Las Vegas, Nevada. This is your Livestream feed.

We collect the details and rumors we've heard about the 2016 Toyota Prius and put them in one spot. The new hybrid is going to be unveiled tonight in Las Vegas.

Toyota has just released the first official teaser picture of the 2016 Prius. If you've seen the spy photos, it's nothing surprising.

Here's an up-close look at the highly anticipated, fourth-generation Toyota Prius.

The first spy shots of an uncovered 2016 Toyota Prius show a hybrid that shifts the Mirai design to a gas-electric vehicle. There are good and bad aspects.

The fourth-generation Toyota Prius will debut on September 8 in Las Vegas, NV. The company won't yet say when production will actually begin, though.

The first good spy shots of the inside of the upcoming 2016 Toyota Prius show off a new infotainment screen, traditional driver cluster.

New spy shots of the 2016 Toyota Prius show a shape that's more sedan than the liftback configuration of the current model. Take a look.

Toyota has filed for a trademark in the US for the Prius Prime, but the documents give no hints as to what the vehicle might be.

Toyota boosts incentives on Prius for California residents to as much as $3,000.

A new spy shot video shows a camouflaged hatchback that could be the next-gen Toyota Prius. Maybe.

Toyota says the iconic gas-electric hybrid is still important because it provides a preview of how the Mirai fuel cell vehicle will land, in a culture that may not yet be ready for it.

"As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes," – Ed Kim, Autopacific